Jasmin Fischer

Research & Insights Director at Future London Academy

Future London Academy

Experience

SHARE Creative Research Director Feb 2018 – Leading SHARE’s Intelligence department, helping businesses to leverage social intelligence and transform unstructured data into knowledge and insights

  • Managing a team of insights and performance analysts
  • Designing research concepts and approaches to answer business questions
  • Developing Intelligence services i.e., defining new methodologies and scalable products for social media analytics
  • Providing strategic recommendations for data collection and data triangulation
  • Consulting with set-up and usage of social listening platforms for research and reporting
  • Stakeholder management
  • New business growth

The Coca-Cola Company

Sr Strategic Account Lead (Vendor: CCA-International) Jan 2017 – Dec 2017 London, United Kingdom Responsible for social media strategy, execution, reporting for the key Coca-Cola portfolio in the UK+I

  • Managing a team of analysts and strategists through strategic goals and assignments
  • Leading a team expansion with cross-functional integration for more efficient workflows
  • Reinventing reporting processes, simplifying the set-up and improving the data environment to produce more insightful reports
  • Brand reputation reports, incident and event/campaign reports

Social Media Manager Feb 2014 – Jan 2017 Vienna Leading social media strategy for all brands in Austria and working on global marketing campaigns

Social Media campaign planning: Development of cross-functional social media content strategy, amplifying regional marketing campaigns and integrating local activities. Campaigns: Conceptualization of global re-launch of new Coca-Cola campaign on social across CSE, Coca-Cola life launch, Olympics Games, Christmas Truck tour, Coca-Cola Cup

Media strategy: Planning of paid social media strategy, managing media- and digital agencies.

Community Management: Growing existing channels, launching new social media channels, building a community from scratch on Instagram, Snapchat and WhatsApp.

Influencer management: Leading influencer strategy, identifying suitable influencers, contract negotiation, developing campaign briefs, relationship management & post campaign performance evaluation

Reporting: Analysis and evaluation of campaign performance across social media channels, defining relevant and new KPIs

Digital: Website development & conceptualization, SEM/SEO strategy

University of Zurich PhD Candidate Sep 2013 – Jan 2014 Zürich Area, Switzerland - Research areas: media market, digital media & TV, media consumption behavior

Bosch Security Systems Marketing Trainee Oct 2012 – Apr 2013 Munich

  • Market research & analysis: brand image, purchase barrier, competition, trademark protection
  • Digital marketing: research for apps, develop & create content for social media channels
  • Corporate Identity/design: develop and implement style-guides
  • P.R: press releases, participation in design awards etc.

Education

University of Innsbruck Master of Science (MS) International Business Studies and EconomicsGrade1.6 2006 – 2011

Double major in behavioral economics and marketing & communications

  • Marketing Communications
  • Strategic Brand Management
  • International Management & Intercultural Communications
  • Behavioral Economics, Game Theory
  • International Economic Relations

University of Oxford 2016 – 2016

Social Entrepreneurship Universidad de Sevilla Master of Science (M.Sc.) International Marketing, International Economics 2009 – 2010

  • Advertising
  • International Marketing
  • Innovation Management
  • International Economic Organization

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