Jasmin Fischer
Research & Insights Director at Future London Academy
Schools
- Future London Academy
Expertise
Links
Biography
Future London Academy
Experience
SHARE Creative Research Director Feb 2018 – Leading SHARE’s Intelligence department, helping businesses to leverage social intelligence and transform unstructured data into knowledge and insights
- Managing a team of insights and performance analysts
- Designing research concepts and approaches to answer business questions
- Developing Intelligence services i.e., defining new methodologies and scalable products for social media analytics
- Providing strategic recommendations for data collection and data triangulation
- Consulting with set-up and usage of social listening platforms for research and reporting
- Stakeholder management
- New business growth
The Coca-Cola Company
Sr Strategic Account Lead (Vendor: CCA-International) Jan 2017 – Dec 2017 London, United Kingdom Responsible for social media strategy, execution, reporting for the key Coca-Cola portfolio in the UK+I
- Managing a team of analysts and strategists through strategic goals and assignments
- Leading a team expansion with cross-functional integration for more efficient workflows
- Reinventing reporting processes, simplifying the set-up and improving the data environment to produce more insightful reports
- Brand reputation reports, incident and event/campaign reports
Social Media Manager Feb 2014 – Jan 2017 Vienna Leading social media strategy for all brands in Austria and working on global marketing campaigns
Social Media campaign planning: Development of cross-functional social media content strategy, amplifying regional marketing campaigns and integrating local activities. Campaigns: Conceptualization of global re-launch of new Coca-Cola campaign on social across CSE, Coca-Cola life launch, Olympics Games, Christmas Truck tour, Coca-Cola Cup
Media strategy: Planning of paid social media strategy, managing media- and digital agencies.
Community Management: Growing existing channels, launching new social media channels, building a community from scratch on Instagram, Snapchat and WhatsApp.
Influencer management: Leading influencer strategy, identifying suitable influencers, contract negotiation, developing campaign briefs, relationship management & post campaign performance evaluation
Reporting: Analysis and evaluation of campaign performance across social media channels, defining relevant and new KPIs
Digital: Website development & conceptualization, SEM/SEO strategy
University of Zurich PhD Candidate Sep 2013 – Jan 2014 Zürich Area, Switzerland - Research areas: media market, digital media & TV, media consumption behavior
Bosch Security Systems Marketing Trainee Oct 2012 – Apr 2013 Munich
- Market research & analysis: brand image, purchase barrier, competition, trademark protection
- Digital marketing: research for apps, develop & create content for social media channels
- Corporate Identity/design: develop and implement style-guides
- P.R: press releases, participation in design awards etc.
Education
University of Innsbruck Master of Science (MS) International Business Studies and EconomicsGrade1.6 2006 – 2011
Double major in behavioral economics and marketing & communications
- Marketing Communications
- Strategic Brand Management
- International Management & Intercultural Communications
- Behavioral Economics, Game Theory
- International Economic Relations
University of Oxford 2016 – 2016
Social Entrepreneurship Universidad de Sevilla Master of Science (M.Sc.) International Marketing, International Economics 2009 – 2010
- Advertising
- International Marketing
- Innovation Management
- International Economic Organization
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