Jana Gross

Prof. Dr. Jana Gross is professor of digital marketing and new technologies at KEDGE Business School in Bordeaux. Jana is an expert and researcher in data-driven marketing as well as digital and social media marketing. She has a strong focus on branding, strategy, and analytics. She conducts cutting-edge research and develops data-driven, actionable, and science-based strategies that make brands successful in the digital world.

Jana earned a PhD from ETH Zurich and a MSc Economics from the Université de Lausanne. She has worked with companies, agencies, and content creators to support them sharpening their strategies and brands on digital and social channels. She is a highly requested speaker at conferences, contributor to books, author of a variety of articles on the topic of digital, social media as well as influencer marketing.

Jana is driven by her passion to build a bridge between science and action. With her analytical and in-depth knowledge, she helps companies and content creators to build, maintain, and optimize their digital and social media presence. Jana is currently working as an expert, researcher, and lecturer in the digital world and is always looking for a new challenge.