James Taylor
Professor Emeritus of Marketing at Stephen M. Ross School of Business
Schools
- Stephen M. Ross School of Business
Links
Biography
Stephen M. Ross School of Business
Research
James R. Taylor's current research activities include a needs-based market segmentation project, which explores new concepts in needs-based segmentation and the implications for market-based strategies; and value-based market planning processes. This project involves the study of firms who use market-driven planning systems and the organizational dynamics underlying the implantation to such systems.
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