James Hulbert

R. C. Kopf Professor Emeritus of International Marketing at Columbia Business School

Schools

  • Columbia Business School

Links

Columbia Business School

Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization.

He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran.

Education

  • Ph.D. Washington University in St. Louis - Olin Business School (1966 — 1969)
  • M.B.A. Oklahoma State University (1964 — 1966)
  • B.Sc. (Hons.) King's College London (1961 — 1964)

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