James Hulbert
R. C. Kopf Professor Emeritus of International Marketing at Columbia Business School
Schools
- Columbia Business School
Links
Biography
Columbia Business School
Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization.
He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran.
Education
- Ph.D. Washington University in St. Louis - Olin Business School (1966 — 1969)
- M.B.A. Oklahoma State University (1964 — 1966)
- B.Sc. (Hons.) King's College London (1961 — 1964)
Read about executive education
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