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Jacques Moulinet

Adjunct Professor at HEC Paris

Schools

  • HEC Paris

Links

HEC Paris

Biography

Jacques-Robert Moulinet has developed expertise in the fields of Strategic Marketing, alignment between strategy and marketing and implementation issues related to Marketing Management. He regularly teaches for HEC Executive Education programs which he also facilitates and coordinates.

In addition to his teaching activities, Jacques-Robert Moulinet is a consultant to senior management teams in international companies. He founded and heads a consulting firm specialized in addressing strategy implementation issues and key performance factors.

Focusing on value creation in a pragmatic way, Jacques-Robert Moulinet addresses the performance of the marketing function, its levers and evaluation.

Jacques-Robert Moulinet holds a MBA from Kellogg Graduate School of Management, Northwestern University and a Master''s degree from Reims Graduate School of Business.

Resume

Employment Date: 2006

Academic Appointments

Academic responsibilities at HEC

2016- Adjunct Professor, Cross-Departmental.

2006-2016 Affiliate Professor, Cross-Departmental.

Research Areas

Value Creation for Stakeholders

Strategic Marketing

Marketing Organization and Business development Functions and Issues

Complex Negotiations

Marketing as a Transversal Function

Evaluation of Marketing Performance

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