Jacques Moulinet
Adjunct Professor at HEC Paris
Schools
- HEC Paris
Links
Biography
HEC Paris
Biography
Jacques-Robert Moulinet has developed expertise in the fields of Strategic Marketing, alignment between strategy and marketing and implementation issues related to Marketing Management. He regularly teaches for HEC Executive Education programs which he also facilitates and coordinates.
In addition to his teaching activities, Jacques-Robert Moulinet is a consultant to senior management teams in international companies. He founded and heads a consulting firm specialized in addressing strategy implementation issues and key performance factors.
Focusing on value creation in a pragmatic way, Jacques-Robert Moulinet addresses the performance of the marketing function, its levers and evaluation.
Jacques-Robert Moulinet holds a MBA from Kellogg Graduate School of Management, Northwestern University and a Master''s degree from Reims Graduate School of Business.
Resume
Employment Date: 2006
Academic Appointments
Academic responsibilities at HEC
2016- Adjunct Professor, Cross-Departmental.
2006-2016 Affiliate Professor, Cross-Departmental.
Research Areas
Value Creation for Stakeholders
Strategic Marketing
Marketing Organization and Business development Functions and Issues
Complex Negotiations
Marketing as a Transversal Function
Evaluation of Marketing Performance
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