Jaakko Aspara

Prof. dr. Jaakko Aspara is the Christian Grönroos Professor of Marketing at Hanken School of Economics, Helsinki, Finland. His research and expertise focus on the interfaces of marketing with strategy and finance, including topics such as innovation management, strategic brand management, new product development and design, and stock market reactions to marketing strategies and performance. Along with his active academic research, Dr. Aspara is active in industry collaborations and executive education.

Research Interests

innovation management, strategic brand management, new product development and design, stock market reactions to marketing strategies and performance.

Education

• Doctor of Science Helsinki School of Economics HSE (2005 — 2007)
• Master of Science Helsinki University of Technology TKK/HUT (2001 — 2004)
• Doctor of Arts University of Art and Design Helsinki UIAH

Companies

• Professor (Full) NEOMA Business School (2020)
• Dean of PhD Program NEOMA Business School (2020)
• Advisor Upstreet (2019)
• Member of the Board of Directors Tulikivi Oyj (2016)
• Member of the Board of Directors HOK-Elanto (2014)
• C. Grönroos Professor Hanken School of Economics (2014)
• Member of the Board of Directors Nordic Institute for Business & Society NIBS (2011)
• Vice-Rector / Dean of Research & Innovation Hanken School of Economics (2018 — 2020)
• Member of the Board of Directors (Vice-Chairman in 2019) MARK Finnish Marketing Federation (2012 — 2019)