Iván González

I am the Corporate Marketing and Communication Director at Seidor, where I also lead the digital business development. I am passionate about my work.

I have always been linked to the IT sector. It is already over 20 years. I started as a consultant after finishing my engineering degree. Soon I discovered that I was more passionate about management, the business, the market, dealing with customers and, above all, people. I was passionate about change and transformation. So, little by little, I focused on sales, business development, and finally Marketing and Communication.

I feel that technology is essential for businesses to compete more and better, stablish more advantageous relationships with customers, and be more efficient. It is key to boost the collaboration and productivity of professionals and, also, for people to be more human and to build a better world. I am convinced of it.

At Seidor, I contribute to the 38 countries where we operate to have a clear and differentiated value proposition, with a unique and recognizable positioning, generate business opportunities, communicate what is really relevant, and attract and retain IT talent. I help build alliances, explore and develop new markets, new solutions, and new opportunities with clients, startups, business associations, universities and business schools.

I have always been interested in the dynamics and trends of the IT sector, and how they impact business and social development. In both traditional areas such as ERP, Analytics and Cloud, as well as others more recent such as New Techs (IoT, AI, ML), Cybersecurity, Customer Experience or Employee Experience.

I believe in Management based on participative and emotional leadership, agility, collaboration, creativity and innovation. Where the person is really at the center.

In addition, I am a teacher at La Salle and ESADE, where I can share my experience and knowledge with other professionals who want to evolve and improve. I find it very satisfying to help those who have concerns similar to mine and learn from them new perspectives.

Strategic Business Planning + Digital Strategy + Product Development + Sales + Social Communication + Digital Transformation + Digital Marketing + Brand Awareness + Innovation + Venture + Corporate Social Responsability