Isabelle Decoopman

Isabelle Decoopman obtained her Doctorate in Management at University Lille and focuses her research on the impact of new technologies on the business models of traditional companies. As a researcher, she thinks about the prospective strategies linked to these new technologies values they convey. Her works are often published in national international scientific journals (Industrial Marketing Management, Recherche et Applications Marketing…). She has also worked intensely on the role of consumption in the identity construction between mothers daughters, for which work she received an award in 2013.