Ian Fenwick

Ian Fenwick is a management educator, writer and marketing consultant. He is currently Advisor and Professor of Marketing at Sasin Graduate Institute of Business Administration (Bangkok and Phuket), Thailand’s first internationally accredited business school. He is also Professor Emeritus & Senior Scholar at Schulich School of Business, Toronto.

Co-founder of AnyPrep LLC , Professor Emeritus Schulich School of Business (Toronto) and Advisor at Sasin Graduate Institute (Bangkok). B-school clients include Asia-Europe Institute (Kuala Lumpur), China Europe International Business School (CEIBS), Kellogg-HKUST EMBA (Hong Kong, rated the #1 EMBA program in the world at the moment), Griffith University (Brisbane), Magellan Business School (Porto), Northeastern University (Boston), WHU (Koblenz), and others…

Based in Bangkok, Thailand, Ian has presented keynotes and led executive seminars on digital marketing for a wide variety of clients pretty much around the world; including China Europe International Business School (CEIBS), Geely Automobile Holdings, HKUST, Magellan Business School (Porto), Microsoft (Worldwide Partner Conference), Tencent Inc and Yili Industrial Group.

Ian is co-author of DigiMarketing: The Essential Guide to New Media and Digital Marketing published by Wiley & Sons, 2008. This was one of the first books to chronicle the dramatic shift in the world’s attention from traditional to digital media. Norman Pearlstine (Chief Content Officer, Bloomberg LP) hailed DigiMarketing as “the definitive guide to marketing in the digital age”. It is also available in native language editions in Japan, PRC, Russia, Taiwan, Thailand, and Vietnam.

Ian’s previous experience includes being a founding partner of digiAindra co ltd (a digital marketing consulting and app development house); serving for many years as Director of Canada’s top-ranked MBA Program (at Schulich School of Business, Toronto); Senior Branding and Marketing Consultant at The Business Generation Group Inc. (a Canadian branding and idea generation company); Senior Consultant to Market Facts of Canada Ltd.; and expert witness on market research and branding in Canadian provincial and federal courts. He has numerous scholarly, and not so scholarly, publications in many journals that no-one reads; and co-edited Consumer Behavior for Marketing Managers.

Born in England and also holding Canadian citizenship, Ian has a BA (Hons) First Class (Economics and Sociology) from Durham University and a Ph.D. from the University of London. He’s married with three children…all now grown, thank goodness.

Selected Publications

• “Business Education: Learning to Change” presented at National Conference in Indian Management Education: Time to Transform, January 29-30, 2019, XIME Bangalore
• “Learning and Re-learning, Beyond the Classroom”, Advance Magazine, October 2018, https://austchamthailandadvance.com/2018/10/30/october-2018-learning-and-re-learning-beyond-the-classroom/
• “Changing Needs in the Higher Education Market Employers’ and Students’ Perspectives”, EFMD Executive Academy for Teaching & Learning Professionals, Nanyang University, April 2018 (with Tan J.).
• Slim, Healthy Wallets Case Study, 2014
• Digimarketing: The Essential Guide to New Media & Digital Marketing, (co-authored with Kent Wertime), Wiley & Sons, 2008. Published in translated editions in Japan, PRC, Russia, Taiwan, Thai, and Vietnam.
• The Relative Importance of Representativeness, Reliability and Validity In Court Acceptance and Use of Consumer Research: Lessons from The Prozac Case,” Canadian Journal of Marketing Research, 1999, 17, 27-42 (with John Liefeld and Douglas Deeth).
• “Canadian Direct Investment in the Southeast Asian Pacific Rim, with particular reference to Thailand,” Report prepared for John Deutsch Institute, Queen’s University (1992) (with Atipol Bhanich Supapol)
• “Joint Ventures in the Electrical and Electronics Industries in Thailand,” Sasin Journal of Management, Volume 2, Number 1, 1996 (with Dr. Narasri Vaivanijkul et al.)
• “Canadian Consumer Trends for the 90s,” Vita Nova: World Trend Watching, 2,6, (1992), 66-67 (in Japanese)
• Co-edited Consumer Behavior for Marketing Managers,
• Publications in Journal of Marketing Research, Journal of Marketing Research Society, Journal of Advertising Research, Public Opinion Quarterly, The American Statistician, etc.