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Biography

ESCP Europe Business School
PhD in Business Administration, Marketing, Assistant Professor

Biography

Hsin-Hsuan Meg Lee teaches, researches and advises on digital marketing with a particular focus on self-presentation and interactive communications between companies and consumers. Her works address brand communities, co-creation, corporate social responsibility, and social media strategies.

 

Research Interest

Topics

  • Marketing
  • Methods
  • Brand management
  • Consulting
  • Corporate Social Responsibility

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