Howard Foster
at Smeal College of Business
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- Smeal College of Business
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Smeal College of Business
Consultant former CMO, MediaTrust
Howard Foster is a seasoned marketing executive with 20 years of experience in technology and digital media. He is a veteran marketer and digital strategist possessing the knowledge and experience to manage in today’s dynamic and complex marketing environment.
Mr. Foster has authored and executed marketing programs for both B2C and B2B brands across several industries. During his tenure as CMO of online media platform MediaTrust, Mr. Foster was responsible for managing and executing both internal marketing programs (B2B) and assisting in the customer acquisition programs of Fortune 1000 client brands (B2C). He also was responsible for brand awareness, lead generation and customer acquisition programs for the following B2B technology firms: CheMatch, and online platform for buying and selling petrochemicals; Intellibank, an enterprise software-as-a-service CRM provider; Net Exchange, an enterprise software and services firm specializing in building mechanisms to optimize commerce; and Zenovia Exchange, a digital advertising exchange.
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