Hooman Estelami

Hooman Estelami is a full professor in marketing at the Gabelli School of Business. He received his Ph.D. in marketing from Columbia University and has served as a consultant to several leading financial-services companies. He has received national awards for his research and teaching as well as several honors from Fordham, including the Gladys and Henry Crown Award for Academic Excellence in 2000, 2002 and 2009, and the Stanley Fuchs Teaching Award in 2010. He has been serving as the Editor of the International Journal of Bank Marketing since 2012 and was previously the Associate Editor of the Journal of Product and Brand Management (2003 to 2012).

Dr. Estelami has published over 50 scientific journal articles, research reports and book chapters on topics relating to financial-services marketing, pricing, customer-service management and buyer behavior. His work has been published in the Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research and Journal of Services Marketing. He is the author of several textbooks, including Marketing Financial Services, Simplified Business Research Methods, and Marketing Strategy.

Honors:

• 2021 Dean's Awards for Overall Excellence, Gabelli School of Business.
• 2020 Dean's Awards for Faculty Service, Gabelli School of Business.
• 2019 Dean's Awards for Faculty Service, Gabelli School of Business.
• 2012 Best Paper of the Year Award, Marketing Education Review.
• 2012, 2018 Marketing Area Teaching Award, Fordham University
• 2010 Stanley Fuchs Faculty Award (teacher of the year), Graduate School of Business, Fordham University.
• 2009 Gladys and Henry Crown Award for Academic Excellence (teacher of the year), Graduate School of Business, Fordham University.
• 2002 Gladys and Henry Crown Award for Academic Excellence (teacher of the year), Graduate School of Business, Fordham University.
• 2000 Gladys and Henry Crown Award for Academic Excellence (teacher of the year), Graduate School of Business, Fordham University.

Education

• PhD: Business Administration (Marketing), Columbia University
• Master's: MPhil (Marketing), Columbia University
• Master of Business Administration, McGill University
• Bachelor's: Computer Science and Mathematics, Coe College

Research interests

• Financial Services Marketing
• Pricing
• Distance Education Outcomes

Publications

Journal articles:

• O’Connor, Genevieve, Mohammad G. Nejad and Hooman Estelami (2020), “Exploring Antecedents of Unethical Business Decisions,” forthcoming in American Journal of Business Education.
• Estelami, Hooman and Genevieve O’Connor (2019), “The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges,” Journal of Promotion Management, 25(2), 161-180.
• Estelami, Hooman and Zixin Mao (2019), “An Empirical Study of the Determinants of Tuition for Online MBA Programs,” American Journal of Business Education, 12(1), 1-9.
• Estelami, Hooman (2018), “Incidence and Magnitude of Quantity Surcharges and Quantity Discounts in Online Shopping,” Journal of Consumer Affairs, 52(3), 517-539.
• Estelami, Hooman and Mohammad G. Nejad (2017), “The Impact of Cognitive Style, Entrepreneurial Attitudes and Gender on Competitive Price Responses,” Journal of Product and Brand Management, 26 (7), pp.759-770. (Equal contribution)
• Estelami, Hooman (2017), “The Pedagogical and Institutional Impact of Disruptive Innovations in Distance Business Education,” American Journal of Business Education, 10(3), 97-107.
• Estelami, Hooman (2016), “An Exploratory Study of the Effects of Online Course Efficiency Perceptions on Student Evaluation of Teaching Measures,” American Journal of Business Education, 9(2), 67-82.
• Estelami, Hooman, Peter DeMaeyer and Nicholas Estelami (2016), “Determinants of Extended Warranty Prices for Consumer Durables,” Journal of Product and Brand Management, 25(7), 687-699.
• Diaz, Estrella, David Martin-Consuegra and Hooman Estelami (2016), "A Persuasive-based Latent Class Segmentation Analysis of Luxury Brand Websites," Electronic Commerce Research, 16(3), 401-424.
• Estelami, Hooman (2015), “Cognitive Catalysts of Distrust in Financial Services Markets: An Integrative Review,” Journal of Financial Services Marketing, 20(4), 246-257.
• Estelami, Hooman (2015) “The Effects of Survey Timing on Student Evaluation of Teaching Measures Obtained Using Online Surveys,” Journal of Marketing Education, 37(1), 54-64.
• Estelami, Hooman and Nicholas Estelami (2015) “Impact of Violent Content on the Pricing of Media Products,” Journal of Promotion Management, 21(2), 246-266.
• Dehghanpour, Ali, and Hooman Estelami (2015) “The Interplay of External Punishment and Internal Rewards: An Exploratory Study of Insurance Fraud,” Journal of Financial Services Marketing, 19(4), 253-264.
• Estelami, Hooman (2014) “An Ethnographic Study of Consumer Financial Sophistication,” Journal of Consumer Behavior, 13(5), 328-341.
• Estelami, Hooman (2014) "Determining the Drivers of Student Performance in Online Business Courses," American Journal of Business Education, Volume 7, No. 1, pp. 79-92.
• Estelami, Hooman and Nicholas Estelami (2014) "An Exploratory Study of the Impact of Violent Content on the Pricing of Media Products," Journal of Promotion Management, Volume 21, Issue 2, March 2015, pp. 246-266.
• DeMaeyer, Peter and Hooman Estelami (2013) "Applying the Peak-End Rule to Reference Prices," Journal of Product and Brand Management, 22(3), 260-265.
• Estelami, Hooman (2013). Frontiers of Distance Learning in Business Education. Cambridge Scholars Publishing.
• Estelami, Hooman (2012). Marketing Financial Services: Second Edition. Indianapolis, IN: Dog Ear Publishing.
• Estelami, Hooman (2012) "An Exploratory Study of Student Satisfaction and Learning Outcomes in Hybrid-online versus Pure-online Courses in Marketing," Marketing Education Review, 22(2), 143-155.
• Nejad, Mohammad and Hooman Estelami (2012), "Pricing Financial Services Innovations," Journal of Financial Services Marketing, 17(2), 120-134.
• Estelami, Hooman and Carlo Raymundo (2012) "A Longitudinal and Cross Sectional Study of the Impact of Usage-based Attributes on Used Product Price Advertisements," forthcoming in Journal of Product and Brand Management, 21 (2), 140-147.
• Estelami, Hooman and Zeinab Rezvani (2011) "Structural and Perceptual Determinants of the Price of Online Business Education," in Journal of Product and Brand Management, 20(2), 158-165.
• DeMaeyer, Peter and Hooman Estelami (2011) "Consumer Perceptions of Third Party Product Quality Ratings," Journal of Business Research, 64(10), 1067-1081.
• Estelami, Hooman, and Peter DeMaeyer (2010) "An Exploratory Study of Divided Pricing Effects on Financial Services Quality Expectations," Journal of Financial Services Marketing, 15(2), 19-31.
• Estelami, Hooman (2009), "Cognitive Drivers of Sub-rational Financial Decisions: Implications for Financial Literacy Campaigns," Journal of Financial Services Marketing, 14(4), 273-283.
• Estelami, Hooman (2008), "Consumer Use of the Price-Quality Cue in Financial Services," Journal of Product and Brand Management, 17(3), 197-208.
• Estelami, Hooman, Dhruv Grewal, and Anne Roggeveen (2007), "The Negative Effect of Policy Restrictions on Consumers' Post-Purchase Reactions to Price-Matching Guarantees," Journal of the Academy of Marketing Science, 35(2), 208-2
• Hurley, Robert F. and Hooman Estelami (2007), "An Exploratory Study of the Predictive Relationship between Employee Turnover and Customer Satisfaction,"Journal of Services Marketing, 21(3), 186-199.
• Estelami, Hooman, and Heather Bergstein (2006), "The Impact of Market Price Volatility on Consumer Satisfaction with Price-Matching Refunds", Journal of Services Marketing, 20(3), 169-177.
• Estelami, Hooman, Albert N. Greco, and Robert M. Wharton (2006), "The Scholarly Book Buyer's Decision Process," Journal of Scholarly Publishing, 40(1), 66-96.
• Estelami, Hooman (2005), "A Cross-Category Examination of Consumer Price Awareness in Financial and Non-Financial Services," Journal of Financial Services Marketing, 13(3), 56-72.
• Greco, Albert N., Robert M. Wharton, and Hooman Estelami (2005), "The Changing Market for University Press Books in the United States: 1997-2002," Journal of Scholarly Publishing, 36(4), 187-220.
• Estelami, Hooman and Peter DeMaeyer (2004), "Product Category Determinants of Price Knowledge for Durable Consumer Goods," Journal of Retailing, 80(2), 129-140.
• Estelami, Hooman (2003), "Sources, Characteristics, and Dynamics of Post-purchase Price Complaints," Journal of Business Research, 56(2), 411-419.
• Estelami, Hooman and Sarah Maxwell (2003), "Perspectives in Behavioral Pricing,"Journal of Business Research, 56(2), 401-403.
• Estelami, Hooman (2003), "The Effect of Price Presentation Tactics on Consumer Evaluation Effort of Multi-Dimensional Prices," Journal of Marketing Theory and Practice, 11(2), 1-16.
• Estelami, Hooman (2003), "The Strategic Implication of a Multi-Dimensional Pricing Environment," Journal of Product and Brand Management, 12(4), 322-334.
• Bergstein, Heather and Hooman Estelami (2002), "A Survey of Emerging Technologies for Pricing New-to-the-World Products" Journal of Product and Brand Management, forthcoming in 11(5), 115-125.
• Estelami, Hooman and Peter DeMaeyer (2002), "Customer Reactions to Service Provider Over-Generosity," Journal of Service Research, 4 (3), 205-217.
• Estelami, Hooman, Donald R. Lehmann, and Alfred C. Holden (2001), "Macro-economic Determinants of Consumer Price Knowledge: A Meta-analysis of Four Decades of Research," International Journal of Research in Marketing, 18 (5), 341-355.
• Estelami, Hooman (2001), "Determinants of Discount Rates in Consumer Credit Decisions," Journal of Marketing Theory and Practice, 9(1), 63-73.
• Estelami, Hooman and Donald R. Lehmann (2001), "The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review," Journal of the Academy of Marketing Science, 29(1), 36-49.
• Estelami, Hooman (2000), "Competitive and Procedural Determinants of Delight and Disappointment in Consumer Complaint Outcomes," Journal of Service Research, 2(3), 285-300.
• Estelami, Hooman (1999), "Consumer Savings in Complimentary Product Bundles"Journal of Marketing Theory and Practice, 7(3), 107-114.
• Estelami, Hooman (1999), "The Computational Effect of Price Ending in Multi-Dimensional Price Advertising," Journal of Product and Brand Management, 8(3), 244-256.
• Estelami, Hooman (1999), "The Profit Impact of Consumer Complaint Solicitation Across Market Conditions," Journal of Professional Services Marketing, 20(1), 165-195.
• Estelami, Hooman (1999), "A Test of Consumer Price Expectation Formation through a Peak-and-End Process," Journal of the Association of Marketing Educators, 2(2), 107-131.
• Estelami, Hooman (1999), "Presentation and Media Effects in Service Price Advertising," Journal of Professional Services Marketing, 18(2), 81-103.
• Hurley, Robert F., and Hooman Estelami (1998), "Alternative Indices for Monitoring Customer Perceptions of Service Quality: A Comparative Evaluation in a Retail Context," Journal of the Academy of Marketing Science, 26(3), 209-
• Estelami, Hooman (1998), "The Price is Right ... or is it? Demographic and Category Effects on Consumer Price Knowledge," Journal of Product and Brand Management, 7(3), , 254-266.
• Estelami, Hooman (1998), "The Evolution of Iran's Reactive Measures to US Economic Sanctions," Journal of Business in Developing Nations, Vol. 2, 1-13.
• Estelami, Hooman, and Peter J. DeMaeyer (1997), "A Visual Approach for Identifying Consumer Satisfaction Segments," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 11, 104-115.

Books:

• Hooman Estelami (2019). Marketing Strategy: Scientific Methods, Tools, and Techniques for Achieving Strategic Marketing Success. Published by Bahar Books.
• Hooman Estelami (2019). Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions. Published by Bahar Books.
• Harrison, Tina and Estelami, Hooman (2015). The Routledge Companion to Financial Services Marketing. New York: Routledge.
• Hooman Estelami (2014). Predictors of Victory and Injury in Mixed Martial Arts Combat: A Scientific Study of Professional Fight Records. White Plains, NY: Bahar
• Books.
• Estelami, Hooman (2013). Frontiers of Distance Learning in Business Education. London: Cambridge Scholars Publishing.
• Estelami, Hooman (2012). Marketing Financial Services: Second Edition. Indianapolis, IN: Dog Ear Publishing.
• Estelami, Hooman (2010). Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth. Indianapolis, IN: Dog Ear Publishing.
• Estelami, Hooman (2007). Marketing Financial Services. Indianapolis, IN: Dog Ear Publishing.
• Chapters in books and other publications:
• Estelami, Hooman (2017), “Cognitive Drivers of Sub-rational Financial Decisions: Implications for Financial Literacy Campaigns,” in Tina Harrison (ed), Financial Literacy and the Limits of Financial Decision Making. London: Palgrave, forthcoming.
• Estelami, Hooman (2015), “Consumer Perceptions of Financial Services Prices,” in Tina Harrison and Hooman Estelami (eds.), The Routledge Companion to Financial Services Marketing. New York: Routledge.
• Harrison, Tina, and Hooman Estelami (2014), "The Paradigm Shift in Financial Services Marketing," European Financial Review, October: pp. 53-57.
• Greco, Albert N., Robert M. Wharton and Hooman Estelami (2012), "The State of Scholarly Book Publishing: 1981-2000," in Albert N. Greco (ed), Critical Insights into the World of Scholarly Publishing. Toronto: University of Toronto Press.
• Estelami, Hooman (2008), “Reflections and Emerging Perspectives on the Strategic Implications of a Multi-Dimensional Pricing Environment,” in Sandra Rothenberger and Florian Siems (eds.), Pricing Perspectives. London: Springer.
• Estelami, Hooman (2008), “Pricing Determinants and Decisions in Financial Services,” in Tina Harrison (ed), Financial Services Marketing: The Role and Power of Marketing in the Financial Environment, The Marketing & Management Collection, Henry Stewart Talks Ltd., London (online at: http://www.hstalks.com/?MM0571795-Estelami).