Hillbun Ho

Biography / Academic Background

Dr. Hillbun Ho (Dixon) received his PhD in marketing from the University of Arizona. His research interests span several marketing and management areas, including marketing strategy, buyer-seller relationships, corporate social responsibility, and social media marketing.

His work has been published in leading journals, including Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Operations Management, Journal of Retailing, and others. His work has received several distinguished awards, including the Journal of Retailing Best Paper Award, Louis W. Stern Award (from American Marketing Association), and the Institute for Supply Management Dissertation Award.

Dr. Ho is adept at using multiple methods in this research. He has conducted executive training and consulted for multinational corporations, such as Research in Motion and Unilever Singapore. Before joining Laurier, Dr. Ho has worked for Nanyang Technological University in Singapore and University of Technology Sydney in Australia.

RESEARCH / AREAS OF EXPERTISE

• marketing strategy
• corporate social responsibility
• marketing-management interface