Halliburton Christopher
Professor at ESCP Europe Business School
Schools
- ESCP Europe Business School
Expertise
Links
Biography
ESCP Europe Business School
Biography
Chris Halliburton is Professor of International Management and Marketing, and the former UK Director, at ESCP Europe. He has degrees from the universities of Durham and London School of Economics (LSE) and has lectured at London Business School and Cass Business School, London. He has taught on a number of MBA and executive education programmes in different countries. He has acted as external examiner on the MBA programme at Cass Business School, (City University, London) and on the PhD programme, University of London.
Professor Halliburton has considerable experience of strategy and marketing consultancy in numerous consumer and industrial markets for such clients as Unilever, Gerber, Alliance Boots, Caterpillar, Xerox, IBM, as well as work for government. He acted as adviser to the Strategy and Marketing Group of Coopers and Lybrand, (now PwC). His overseas experience includes work in Europe, Africa, the Americas and the Far East. He is one of the few UK marketing academics to have been elected as a Fellow of The Marketing Society and has acted as a judge on the UK Marketing Effectiveness Awards.
His research interests are in the field of international marketing and branding, especially in aspects of cross-border marketing in Europe. He is the author of numerous publications on international marketing and branding. He especially enjoys working with colleagues from different countries on marketing issues of real relevance to companies working across international borders. Discover Chris Halliburton''s video on the " - Pitfalls of International Marketing Campaigns" -
Research Interest
Topics
- International Business Environment
- European Business Environment
- Marketing
- Brand management
Industries
- Consulting
- Consumer goods
- International Organisations
- Service Industry
Geographical area
- Europe
- United Kingdom
Read about executive education
Other experts
Bronfman Sergio Vasquez
Biography Sergio Vasquez Bronfman is a professor of information systems at ESCP Europe Paris campus. He has a degree in Information Systems Engineering and a Doctorate in Business Science (Université de Paris I - Sorbonne). He has also pursued postgraduate studies in Science, Technology and Socie...
Marjorie Platt
ProfileEducation MBA, Babson College PhD in Social Psychology, University of Michigan MA in Social Psychology, University of Michigan BA in Psychology, Northwestern University Research & Teaching Interests Professor Platt’s current research focuses on how managers use financial and non-fin...
Ryoko Takei
Biography: Ms. Ryoko Takei has over 20 years’ of experience as a marketing management and business development professional with significant achievements. Prior to joining GLOBIS, Ms. Takei worked as a marketing manager for blue-chip global companies including Dentsu, FIFA Marketing, McKinsey, an...
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.