Haiming Hang
Senior Lecturer (Associate Professor), ManagementInstitute for Policy Research (IPR)Marketing, Business & Society at University of Bath School of Management
Schools
- University of Bath School of Management
Links
Biography
University of Bath School of Management
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
Videos
Haiming Hang - Faculty Video
Read about executive education
Cases
Online game advertisng and children''s well-being impact development funding
1/07/15 → 1/07/16
Project: Research-related funding
Unfairness and Customer Revenge Behaviour
Gemtou, E. & Hang, H.
1/04/15 → 1/04/17
Project: Research council
Unfairness and Consumer Revenge Behaviour
The British Academy
1/04/15 → 1/04/17
Project: Research council
Optintegral
EU - Horizon 2020
1/02/15 → 31/01/18
Project: EU Commission
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