Hagit Perry

Researcher and Lecturer

Biography

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Hagit Perry, PhD., the CEO of SeeDoo, is an expert in digital marketing with a track record both from her academic career as data-scientist with expertise in marketing science. She studied for a PhD. at UC Berkely, and as a part of her dissertation, she developed a data-driven dynamic pricing platform for one of the biggest supermarkets in the US, called Safeway. After eight years in the US, Dr. Perry returned to Israel and founded an MBA program at Reichman University with specialty in data driven business management. The program was based on proprietary methodologies that Dr. Perry developed. The program became famous for developing startups within it. Here is a link to one of the articles, which was published in the economist of Israel. As a part of her job, Dr. Perry managed the P&L of the program, and managed revenues of over 3.2 million a year. In parallel to Dr. Perry’s academic achievements, she also managed her consulting firm, called CAISTAG, which helped companies at growth to develop additional revenue lines. CAISTAG’s projects generated large revenues of 100K-200K NIS a month per project. Earlier, when she was in Chicago, Dr. Perry was the director of data product at an ad-tech company, called Dotomi, which was acquired by ValueClick for over $350M, in 2011. Dr. Perry is also an inventor of eight patents, which were acquired by Google. Hagit was an R&D team leader at 8200 of a critical big-data analytics platform, which was developed by her R&D team of five soldiers. She was also an officer.

Education

  • University of California, Berkeley, Haas School of Business - Doctor of Philosophy (Ph.D.), Data-Science Marketing (specialty in recommender systems) 2011 - 2016
  • Reichman University (IDC Herzliya) - Bachelor's Degree, Computer Science and Business 2004 - 2007

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