Guliz Ger
at SKEMA
Biography
SKEMA
Guliz Ger holds a PhD in marketing from Northwestern University. During her career, she has been a visinting professor in many universities all around the world (Brazil, Australia, China, Denmark, USA, UK..). Her research is published in top journals and uses ethnographic methods to understand consumer culture. She teaches qualitative research, marketing management strategy, markets and culture, anthropological marketing... With her academic experience, she holds regularly doctoral seminars.
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