Guillermo D'Andrea

Dr. D’Andrea has been professor of management at IAE Business School since 1982, heading the Marketing department until 2007. He currently chairs the Center for Retail Leadership and is academic director of the Alumni Association, with over 14.000 active members. During his lengthy career he has taught at well-known universities around the world, including Harvard, and the University of Virginia Darden School, the Politecnico di Milano, and the Global CEO at IESE in Spain. He joined the faculty of the Retail Strategic Management Program at Babson College in 1998, and also taught in the Retail Center at Tecnológico de Monterrey in Mexico. Between 2002 and 2012, he was research director of The Coca-Cola Retailing Research Council for Latin America, and he has been on the board of De Prati Department Stores since 2014.

In addition to numerous articles and book contributions, Dr. D’Andrea has authored or coauthored several books with Harvard’s John Quelch (2004; 2010), and Chris Lovelock (2010). He also designed the retail simulation Store Smart. His research interests at present focus on the retail sector, managing business to create value for the bottom-of-the-pyramid sectors, and more recently on the digital opportunities.

Dr. D’Andrea combines his academic interests with an active consulting agenda in strategy and marketing through his company GDA Consulting (2007), working with companies in a broad range of industries, including retail, textile, pharmaceuticals, medicine, steel, wine, household appliances, food, and construction.

Education

• PhD from the University of Navarra, MBA from the IAE, Industrial Engineer from the Universidad Católica Argentina.

Teaching Activities

• Professor of Business Management at the IAE since 1982, where he directs the Marketing department.

Professional Experience

• Professor of the Strategic Retail Management program at Babson College, and visiting professor of International Marketing in the MBA of the Polytechnic Institute of Milan.
• He has been a visiting professor at the Darden Graduate School of Business at the University of Virginia -USA-, the IEDC in Slovenia and the Instituo San Telmo in Seville.
• He has been invited on different occasions to teach courses at Harvard Business School, IESE in Barcelona and various Latin American institutions such as INALDE -Colombia-, IPADE -Mexico-, IEEM -Montevideo-, INCAE -Costa Rica-, PADE -Peru -, and U. De Sao Paulo –Brazil
• Professor of Marketing at the IAE Business School since 1982, he headed the department until 2007. He obtained his PhD from IESE of the University of Navarra in Barcelona, ​​Spain.
• He is Professor of the Babson College Strategic Management in Retailing Program at the Retail Trade Center of the Instituto Tecnológico de Monterrey, Mexico, and Global CEO of IESE.
• He has been a visiting professor at the Harvard and Darden business schools in the United States, the Milan Polytechnic Institute and at different schools in Europe and Latin America.
• Between 2002 and 2012 he was Research Director of the Coca-Cola Retailing Research Council - Latin America.

Other activities

• He is the author and co-author of Marketing Management in Latin America and Marketing Strategies in Latin America (2001), Service Business Administration (2004-2010) and Retail Management (2004), the compilation 25 Years of Global Research by the Coca Cola. Retailing Research Councils (2008), The Essence of Marketing (2009), and Latin Innovation (2010), and created the Store Smart retail business simulator.
• He has written more than fifty cases and technical notes, some widely disseminated and published in various books, such as the Zara case that he wrote for the Harvard Business School. Her research papers are published in Journals and business magazines and in the Harvard Business Review for Latin America.
• At GDA Consulting, he advises on business strategy and marketing problems with a strong influence in retail. He has collaborated with Casino, France, Mr. Price S Africa, Grupo Éxito in Colombia, the development of Exxon-Mobil convenience stores in the region, the relaunch of La Polar in Chile, Dow AgroSciences, Nidera Argentina, Interbank – Peruvian Supermarkets , Peru, Compañía Nacional de Chocolates from Colombia, Grupo Polar from Venezuela, Easy Home-Centers, Microsoft, Siemens, Unilever, Arcor, Bayer, Osram and 3M.
• He has advised and developed special investigations for ASUTIL, the company that brings together Duty Free Shops in Latin America. His research interests are focused on the evolution of the retail sector in its different categories in Latin America, in business orientation to create value for the sectors of the Base of the Pyramid and in digital challenges.