Guido Charosky

Guido Charosky is co-founder of Drop, an innovation consultancy firm based in Barcelona.

Drop is focused on the creaction of unique products and services, centred in user experience and bussines models.

Drop works for companies like HP, Mitsubishi research institute, Italian Institute of Technology, mobile world capital Barcelona, playsam and Leuleke among others.

He is also a lecturer at ESADE in Design Thinking, Innovation & Lean startup and Director of the Innovation Lab of the MBA. Also he is the Coordinator of the Masters in Innovation Strategies & Entrepreneurship at IED (European Institute of Design).

Guido has a vast experience in innovation & design in several sectors: services, health, consumer electronic, capital goods, toys, technology and FMGC.

Education

• Doctor of Philosophy - PhD UPC School (Universitat Politècnica de Catalunya) (2018.01 — 2021.12)
• Postgraduate Escuela de Organización Industrial (2007 — 2007)
• Master Universitat Politècnica de Catalunya (2005 — 2007)
• Industrial Designer University of Buenos Aires (1998 — 2003)

Companies

• Co-Founder Bold - Innovation, Design & Engineering (2017)
• Innovation Lab Director @ Full Time MBA ESADE Business & Law School (2016)
• Design Thinking & Innovation visiting lecturer ESADE Business & Law School (2015)
• Co Founder / Innovation Strategy Director Drop - Design for Innovation (2014)
• Innovation Strategies & Entrepreneurship Master's / Program Coordinator IED Istituto Europeo di Design (2013)
• Professor Istituto Europeo di Design (2008)
• User Experience Design Lead HP (2013 — 2015)
• Design & Innovation Manager Loop Business Innovation (2008 — 2013)
• Lecturer IDEP Institut Superior de Disseny (2008 — 2010)