Greg Morris

Executive ✰ P&L Management ✰ Leading Multichannel Strategy to Deliver Growth in Awareness, Revenue, Customer Acquisition & Retention ✰ B2C & B2B ✰ e-commerce, m-commerce, s-commerce, Telecom, Cable, Wireless, Fintech, Edtech, Retail, SaaS, Services, Start-ups, & Scale-ups ✰ Amazon, eBay, Etsy, Facebook, Instagram, & Shopify commerce.

My success comes from experience in leadership, strategy, marketing, including traditional, Brand, Product, CRM, direct marketing, and digital marketing. Digital experience includes social, apps, mobile, performance, SEM, programmatic, SEO, & email. I synthesize brand objectives into integrated, high-ROI, and awareness marketing that delivers growth in revenue & profits.

Furthermore, integrating all digital channels, product management, CX/UX, with customer service, & email/customer marketing initiatives that drive exponential growth.

▶︎Digital transformation, strategy, & execution for clients in edtech, fintech, e-commerce, hospitality, tech, university, and online retail. Advised & executed clients' marketing initiatives that deliver 7-figure revenue increases & ROI improvements. Content Strategy - SEO - Videography - photography - Social - SEM - Creative - Copy - Landing Pages - CRM - email - direct mail - retargeting - display - influencer - podcast - programmatic & all media! Clients: Culligan Water, Dean McGee Eye Institute, GANNETT (internal), Integris Health Systems, Joy Cone, Roomkey, & more.

▶︎ As VP of Digital Acquisition, Retention, and Loyalty for Ultra Mobile, named by INC Magazine as 2015’s fastest-growing private company in the US, I introduced best-in-class customer lifecycle management with 360-degree omnichannel marketing in 3 languages, more subscription options, and launched three new digital sites e-commerce sites: Mint Mobile, Ultra Mobile & Univision Mobile. Increased annual revenue by $45 Million when it was only $118 Million in Revenue.

▶︎ Created the bulk-size purchase model that launched Mint Mobile through market research & marketing campaigns that drove a billion potential business in wireless.

▶︎ At AcademicPub.com & LexisNexis, I launched digital brands, overhauled marketing and lead gen strategy, and deployed email/digital marketing initiatives for many brands including Attorneys.com, EZLaw.com, and LawyerLocator.com

▶︎ In senior-level marketing roles at The Macy’s Group, I piloted marketing initiatives and built out the corporate marketing infrastructure to drive $75M in CRM sales.

Education

• MBA Rutgers Business School
• BSBA Boston University Questrom School of Business
• Bachelor of Science - BS Boston University

Companies

• Vice President of e-commerce & marketing DEX (2021)
• Founder Fractional Execs (2020)
• Adjunct Professor Rutgers Business School (2008)
• Corporate Vice President, Agency Services & GENERAL MANAGER Gannett | USA TODAY NETWORK (2018 — 2020)
• Principal | CMO | VP, Marketing | Performance, CRM & Strategic Marketing Webicans (2011 — 2018)
• Vice President (Promoted from Director) Ultra Mobile | Mint Mobile (2014 — 2017)
• Principal Millions By Marketing, LLC (2011 — 2014)
• Vice President e-commerce Net Marketing Alliance (2005 — 2007)
• Vice President Macy's (2000 — 2004)