GONG Jianghui

Education

• Ph.D. in Management, Institute of Industrial Economics of Cass
• Master in Economics, School of Statistics, Renmin University of China
• Bachelor in Planned Economy, School of Economics, Renmin University of China
  

Work Experience

• July,1992-September, 1995 Party School of Jiangxi of CCYL
  
• 1998- Beijing Normal University
  

Research Interests

• Statistics
• Sampling Survey
• Marketing
  

Courses Taught

• Statistics(Undergraduate)
• Application of Social Survey Methods(Undergraduate)
• Advanced Statistical Analysis(Postgraduate)
• Social Survey Methods (Postgraduate)
• Statistical Decision Basis and Methods(MBA)
  

Professional Societies/Activities

• Adjunct Researcher of Leisure Economy Research Center, Renmin University of China
  

Social Service/Work

• Adjunct Researcher of Industry & New Media, Development Research Center of CCTV
  

Research Projects

• July 2004, CCTV, Management Research Of China’s Television Program.
• July 2004, CCTV, Tracking And Comparative Study Of Chinese And Foreign Television
• August 2004,CCTV, Management Rules And Regulations Revision And Data Processing Of CCTV.
• December 2010,CCTV, Network Influence Research Of CCTV’sBrand Image.
• December 2012,Hebei Travel And Tourism Administration, Establishment Of Tourism Satellite Account Of Hebei Province In 2009.
• December 2013,Beijing Federation Of Social Science Circles, The Research Of Present Situation Of Beijing Residents Humane Quality And Strategy Of Social Sciences Knowledge Pervasion.
• July 2014, Hebei Travel And Tourism Administration, Contribution Degree Of Hebei Tourism Industry In 2013.
• September 2015, Hebei Travel And Tourism Administration, Contribution Degree Of Hebei Tourism Industry In 2014.
• November 2015, Hebei Travel And Tourism Administration, Contribution Degree Of Hebei Tourism Industry In 2015.

Publications

Main Journal Articles

• Economic Application In Law, Law Science, No.3 1994.
• Price Index Of Heterogeneous Goods And Hedonic Method, China Statistics, No.4 1996.
• Judgment Question Of Horizon Company Case And Discussion Of Characteristics Of Research Industry And Business Ethics, Law Science, No.11 1999.
• Several Suggestions About The Development Of Internet Survey, Statistics Research, No.4 2000.
• Core Capability Of Enterprise Trap Analysis, Modern Management Science, No.5 2006.
• The New Development Of Enterprise Investment Decision Theory, East China Economic Management, No.6 2006.
• The Dilemma And Outlet Of Urban Household Survey, China Statistics, No.1 2007.
• From TV Channel Specialization To Personalization, TV Research, No.2 2008.
• The Amendment Of Degree Of Dependence Upon Foreign Trade Using Input-Output Table, China National Conditions And Strength, No.5 2008.
• Analysis Of Determining Factors Of Beijing Housing Price And Related Policy Proposals, Social Sciences Of Beijing, No.1 2009.
• Research Of Online Community Members’ Loyalty Based On Survival Analysis, No.3 2009.
• Survey Report Of Time Distribution Of Life In Urban And Rural Areas, The World Of Survey And Research, No.4 2009.
• Analysis Of Easterlin Paradox In The Measurement Of Happiness, China Statistics, No.4 2014.

Books

• Business survey Practice, Economic Science Press, 2000th.
• Competitive Intelligence, China Prices Press, 2000th.
• Survey Program Design, China Financial & Economic Publishing House, 2007th.