Gizelle Willows

Dr Gizelle Willows is a Professor at the University of Cape Town and Managing Director of Nudging Financial Behaviour. Under the mentorship of Professor Terrance Odean, she was a visiting scholar at the Haas School of Business at the University of California (Berkeley). Her expertise lies in behavioural finance, particularly as it relates to personal finance and retirement savings. She is the recipient of multiple best paper awards and leader of the Behavioural Finance and Accounting international research group. Her behavioural and personal finance insights are in high demand as attested by invitations to give key note addresses, be an expert guest on international podcasts, and her widely-read blog, Nudging Financial Behaviour.

Education

• MCom (Financial Management) with distinction University of Cape Town (2011 — 2012)
• Hons BCompt University of South Africa/Universiteit van Suid-Afrika (2005 — 2005)
• BAcc Stellenbosch University/Universiteit Stellenbosch (2002 — 2004)

Companies

• Professor University of Cape Town (2022)
• Managing Director Nudging Financial Behaviour (2020)
• Board Trustee University of Cape Town Retirement Fund (2020)
• Associate Professor University of Cape Town (2018 — 2021)
• Personal finance columnist SAICA CA(SA) (2013 — 2018)
• Senior Lecturer University of Cape Town (2014 — 2017)
• Training Facilitator Knowledge Pele (2016 — 2016)
• Lecturer University of Cape Town (2011 — 2013)
• Audit Manager PwC (2009 — 2010)