Girish Mallapragada

Girish’s research interests include open innovation, social networks, new product development, and inter-firm relationships. His research has appeared in Journal of Marketing, Marketing Science, Journal of Marketing Research, Management Science and The Journal of the Academy of Marketing Science. He is an editorial review board member at The Journal of Marketing Research, The Journal of the Academy of Marketing Science and Customer Needs and Solutions. He teaches the MBA Marketing Core course at the Kelley School of Business. Before joining academia, he worked as an Customer Relationship Manager at Pramati Technologies Pvt. Ltd., an enterprise infrastructure software vendor, setting up and managing their sales office in Bangalore, India. He was a graduate summer intern at Coca Cola India Pvt. Ltd., in Surat, India.

Areas of Expertise

Open Innovation, Social Networks, Marketing Strategy, Technology Management

Academic Degrees

• PhD in Business Administration, Smeal School of Business, The Pennsylvania State University, 2008
• Post Graduate Diploma in Business Administration, Indian Institute of Management, 2001
• BS in Mechanical Engineering, Osmania University, 1999

Professional Experience

• Associate Professor of Marketing, Indiana University, 2018–Present
• Assistant Professor of Marketing, Indiana University, 2011-2018
• Assistant Professor of Marketing, Kenan-Flegler Business School, The University of North Carolina at Chapel Hill, 2007-2011
• Area Sales Manager, Pramati Technologies, India, 2001-02
• Graduate Summer Intern, Sales, Coca-Cola India Pvt. Ltd., 2000

Awards, Honors & Certificates

• Weimer Faculty Fellowship, 2020 - current
• Eli Lilly and Company Faculty Fellowship, 2018 - 2020
• 3M Faculty Fellowship, 2014 - 2017
• Smeal Doctoral Dissertation Award, 2006
• Peter Liberti and Judy D. Olian Scholarship, 2006
• ISBM Business Marketing Doctoral Fellow, 2005
• ISBM Doctoral Dissertation Award, 2005
• David T. Wilson Scholarship, 2005-06
• ISBM Scholarship, Penn State University, 2005-07
• AMA Doctoral Consortium Fellow, University of Connecticut, 2005
• Paul F. Anderson Scholarship, 2004-05, July 2010
• Haring Symposium Fellow, Indiana University, 2004
• Smeal Small Research Grant from the Dean's Office, 2004
• Best Candidacy Exam Performance, Penn State University, 2004
• Smeal Scholarship, 2002

Selected Publications

• Fossen, B., Mallapragada, G., and De, A. (2021). Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements. Marketing Science, 40(2), 305-324.
• Herd, K., Mallapragada, G., and Narayan, N. (2021). Do Backer Affiliations Help or Hurt Crowdfunding Success? Journal of Marketing, in press.
• Borah, S., Mallapragada, G., Bommaraju, R., Venkatesan, R., and Thongpanl, T. (2021). Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research. International Journal of Research in Marketing, in press.
• Srinivasan, R., Wuyts, S., and Mallapragada, G. (2018). Board Interlocks and New Product Introductions. Journal of Marketing, 82(1), 132-148.