Gerdien de Vries

As a climate psychologist, dr. De Vries studies climate-related issues – such as the energy transition and reducing carbon emissions – from a behavioural perspective. “We know that the climate is changing because of human behaviour, so we could also have a positive effect on climate change, through green behaviour, for example. This is not just behaviour by ordinary citizens, but also governmental bodies, politicians, businesses, science and the media. These factors also influence each other: journalists can initiate a social debate, the government can direct behaviour through policy and citizens in turn can influence the political agenda. I find the interaction between all these players fascinating, particularly as this is a topic that affects us all.”

De Vries obtained her PhD at Leiden University as a social psychologist in the field of climate and energy. For her doctoral thesis, she investigated how the framing of climate policy influences support for sustainability measures and green behaviour. “I wanted to translate this knowledge into practical applications, such as in policy. The question always asked of research at TU Delft is: What can we do with it? This approach really appeals to me.”

In Delft, De Vries brings her own specialisation together with other research disciplines such as technology, policy, management and communication in order to bring about the most effective possible transition to a greener world. “Besides a psychological angle, behavioural change also has technological, financial and administrative aspects. If you want to make the energy supply green, it not only has to be technically and financially feasible, you must also have the support of politicians and citizens. If citizens are not enthusiastic about carbon storage or geothermal energy, or if they want a solution that will be very expensive, the chance of success is small. TU Delft has broad expertise in areas such as civil engineering, technology, policy and management and mathematical modelling, to which I am adding psychology.”

Degrees

• PhD in Social Sciences, Leiden University
• MPhil (with honours) Social and Organizational Psychology, Leiden University
• Bachelor (with honours), Psychology, Leiden University

Research interests:

• Psychology
• Energy Transition
• Public Management
• Communication
• Behaviour Change

Key publications

• de Vries, G. (2020). Public communication as a tool to implement environmental policies. Social Issues and Policy Review, 14(1), 244—272.
• de Vries, G., Rietkerk, M. & Kooger, R. (2020). The hassle factor as a psychological barrier to a green home. Journal of Consumer Policy, 43(2), 345–352.
• Hoppe, T., & de Vries, G. (2019). Social innovation and the energy transition. Sustainability, 11(1),
• de Vries, G. (2017). How positive framing may fuel opposition to low-carbon technologies: The boomerang model. Journal of Language and Social Psychology, 36, 28-44.
• de Vries, G., Terwel, B. W., Ellemers, N., & Daamen, D. D. L. (2015). Sustainability or profitability? How communicated motives for environmental policy affect public perceptions of corporate greenwashing. Corporate Social Responsibility and Environmental Management, 22,142-154.
• de Vries, G., Terwel, B. W., & Ellemers, N. (2014). Spare the details, share the relevance: The dilution effect in communications about CO2capture and storage. Journal of Environmental Psychology, 38, 116-123