Gerard Tellis

Gerard J. Tellis (Gerry Tellis), PhD Michigan, is the Neely Chaired Professor of American Enterprise, Director of the Center for Global Innovation, and Director of the Institute for Outlier Research in Business (iORB), at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has published over 200 papers and 7 books on these topics. His publications have earned over 27,000 citations on Google Scholar and won over 25 awards, including the most prestigious awards in his field: the Frank M. Bass, William F. Odell (twice), Harold D. Maynard (twice), AMA-Richard D. Irwin and Converse Awards.

Dr. Tellis is a Visiting Professor at the Judge Business School, Cambridge University, UK; and a Distinguished Visiting Professor, Erasmus University, Rotterdam. He has also been a Visiting Fellow of Sidney Sussex College, a Visiting Chair of Innovation and Strategy at Cambridge University, a Trustee of MSI. He is an Associate Editor of Journal of Product Innovation Management and was an Associate Editor for Marketing Science and Journal of Marketing Research. Previously he worked as a Sales Development Manager for Johnson & Johnson.