Gerald Giaquinta

Academic Director for the World Bachelor in Business, and Associate Professor of Clinical Business Communication at USC Marshall School of Business

Schools

  • USC Marshall School of Business

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Biography

USC Marshall School of Business

PhD, University of Southern California; JD, Loyola Law School; BA, University of Massachusetts

Jerry Giaquinta is an expert in strategic communication, marketing, and operational analysis. He has over 25 years of executive-level corporate and agency experience and has advised Fortune 100 and start-up companies. His recent work has been in public-private partnerships. He is the founder of The Giaquinta Group, a strategic communications and marketing consulting firm whose clients included Visa, Netflix, MGM, Lexus, Daimler, Sony, World Expo, and Grocery Manufacturers Association among others. Before founding The Giaquinta Group, he held senior executive positions in the marketing area at Sony Pictures Entertainment, Toyota, Silicon Graphics, and Chiat Day Communications.

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Professor Peter Miskell is a business historian with a particular interest in the development of multinational firms within the creative and cultural industries. Peter is Editor-in-Chief of the journal Management and Organizational History, and Co-Director of the Centre for International Busines...

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