George Yip


Professor of Marketing and Strategy at Imperial College Business School


  • Executive School of Management, Technology and Law
  • Imperial College Business School





From 2008 to 2011, he was Dean of Rotterdam School of Management, Erasmus University, a top six European business school with over 7,500 students. Before joining RSM, Yip was Vice President and Director of Research & Innovation at Capgemini Consulting, an 8 billion euro global company active in consulting, technology, and outsourcing, where he managed the research and innovation process to develop thought leadership for the company. Prior academic positions include Professor of Strategic and International Management at London Business School, Chair of Marketing and Strategy at Cambridge University, and faculty posi-tions at Harvard Business School and UCLA. His other full-time business experience has been in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world's largest advertising agencies; and senior manager of Price Waterhouse's strategic management consulting services in the Eastern United States.

Imperial College Business School


Associate Dean for Executive Programmes at ICBS. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management - Erasmus University, and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA). Former Lead Senior Fellow of the UK’s Advanced Institute of Management Research. Editorial Advisory Board of MIT Sloan Management Review. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author of Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.

Current research on innovation in China, to be published in China’s Next Strategic Advantage: From Imitation to Innovation, MIT Press, April 2016. Other research on how multinational companies partner with startups for innovation in China and India, market shaping design innovation, and the role of global account plans in corporate strategy,



Read about executive education

Other experts

Miguel Angel Sicilia

Miguel Angel SiciliaSpecialized ProgramsProfessor of Computer Science at Universidad de Álcala. Doctorate in Computer Science, Universidad Carlos III.

Andrew Henderson

Education 1996 Ph.D., Strategic Management, The University of Texas at Austin 1990 MBA, The University of Texas at Austin 1982 B.S., Electrical Engineering, Rice University Research Interests Sustained superior performance, organizational and industry evolution, technological change, executive...

Harry McKeady

Harry is part of The King’s Fund IT infrastructure team, which looks after the Fund’s network and servers. His work involves maintaining and improving the technical environment at the Fund through existing and emerging technologies, and supporting the Fund with project work. Harry is interested i...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.