Geok Theng Lau

Education Qualifications

• PhD, University of Western Ontario, Canada, 1990
• BBA (Hons), National University of Singapore, 1981

Research Interest

• Business-to-business Marketing
• Supply Chain Management
• Purchasing Management

Academic Experience

• Associate Professor of Marketing, National University of Singapore, 2000 - current
• Senior Lecturer in Marketing, National University of Singapore, 1994 - 1999
• Lecturer of Marketing, National University of Singapore, 1990 - 1993
• Senior Tutor in Marketing, National University of Singapore, 1984 - 1989

Corporate Experience

• Assistant Base Manager (Admin), Jurong Town Corporation, 1981 - 1984
• Jurong Town Corporation (JTC), Singapore
• KWE-Kintetsu World Express (S) Pte Ltd, Singapore
• Tong Garden Food Products (S) Pte Ltd, Singapore
• Super Galvanishing Pte Ltd
• SingNet Singapore
• Asia-Pacific Breweries (Singapore) Pte Ltd, Singapore

Courses

• Principles of Marketing (undergraduate)
• Retail Management (undergraduate)

Membership & Professional Activities

• Chief Editor, Asian Case Research Journal, April 2001 - present
• Council Member , Singapore Institute of Purchasing and Materials Management, 1990 - present
• Fellow, Singapore Institute of Purchasing and Materials Management, 1990 - present
• Member, Marketing Institute of Singapore, 1990 - present
• Member, American Marketing Association, 1990 - present
• Associate Editor, Asian Case Research Journa, January 1997 - March 2001
• Associate Editor, Asia-Pacific Journal of Management, April 1990 - April 1994