Geok Theng Lau
Assoc Professor at NUS Institute of Systems Science

Biography
NUS Institute of Systems Science
Education Qualifications
- PhD, University of Western Ontario, Canada, 1990
- BBA (Hons), National University of Singapore, 1981
Research Interest
- Business-to-business Marketing
- Supply Chain Management
- Purchasing Management
Academic Experience
- Associate Professor of Marketing, National University of Singapore, 2000 - current
- Senior Lecturer in Marketing, National University of Singapore, 1994 - 1999
- Lecturer of Marketing, National University of Singapore, 1990 - 1993
- Senior Tutor in Marketing, National University of Singapore, 1984 - 1989
Corporate Experience
- Assistant Base Manager (Admin), Jurong Town Corporation, 1981 - 1984
- Jurong Town Corporation (JTC), Singapore
- KWE-Kintetsu World Express (S) Pte Ltd, Singapore
- Tong Garden Food Products (S) Pte Ltd, Singapore
- Super Galvanishing Pte Ltd
- SingNet Singapore
- Asia-Pacific Breweries (Singapore) Pte Ltd, Singapore
Courses
- Principles of Marketing (undergraduate)
- Retail Management (undergraduate)
Membership & Professional Activities
- Chief Editor, Asian Case Research Journal, April 2001 - present
- Council Member , Singapore Institute of Purchasing and Materials Management, 1990 - present
- Fellow, Singapore Institute of Purchasing and Materials Management, 1990 - present
- Member, Marketing Institute of Singapore, 1990 - present
- Member, American Marketing Association, 1990 - present
- Associate Editor, Asian Case Research Journa, January 1997 - March 2001
- Associate Editor, Asia-Pacific Journal of Management, April 1990 - April 1994
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