Geoffrey Graybeal

Dr. Graybeal is a clinical assistant professor at Georgia State University. Research-wise, he is a media management scholar and entrepreneur who uses management theory to explore issues of media sustainability. He studies entrepreneurship and entrepreneurial education, online and mobile strategy, new business models, micropayments and crowdfunding, among other topics. He has published research in journals such as the International Journal on Media Management and Journal of Media Business Studies. His work developing a modified news micropayment model has even been featured on PBS’ MediaShift blog. He co-founded Lede, LLC, a social media and business model innovation consultancy, while earning his doctorate. Prior to coming to Georgia State, Dr. Graybeal taught courses on entrepreneurship and media management for several years, served as a mentor to a number of startups, developed and led a student pitch competition, and contributed to developing an emerging entrepreneurial ecosystem in West Texas.

Education

• Ph.D., University of Georgia
• M.A., University of Georgia
• B.A., University of North Carolina at Chapel Hill

Specializations

• entrepreneurship and Innovation
• entrepreneurial education
• media management, economics and entrepreneurship
• micropayments
• business models
• crowdfunding

Publications

• Graybeal, G.M. (2017). Business models for content and technology ventures. In M. Ferrier and L. Mays (Eds). Media Entrepreneurship and Innovation. Montreal: Rebus Foundation.
• Sindik, A., & Graybeal, G. M. (2017). Media Entrepreneurship Programs: Emerging Isomorphic Patterns. International Journal on Media Management, 19(1), 55-76.
• Graybeal, G.M. & Sindik, A.R. (2016). University partnerships with area entrepreneurial efforts produce shared benefits. Newspaper Research Journal, 37 (4), 344-355.
• Sindik, A.R. & Graybeal, G.M. (2011). Newspaper micropayments and Millennial Generation acceptance: A brand loyalty perspective. Journal of Media Business Studies, 8(1): 69-85.
• Graybeal, G.M & Hayes, J.L. (2011). A modified news micropayment model for newspapers on the social web. International Journal on Media Management, 13 (2), 129- 148.
• Hayes, J.L. & Graybeal, G. M. (2011). Synergizing traditional media and social network sites for monetization: A modified media micropayment model. Journal of Media Business Studies, 8 (2), 19-44.