Gee-Woo Bock

Gee-Woo Bock joined Business School at Sungkyunkwan University (SKKU) in Seoul, Korea, in September 2006 where he is currently a professor. Since 2002, he has received approximately $300,000 of research grants as a PI. Gee-Woo has served ‘Information and Management’ as an AE since 2012. Since 2001, he has translated 3 books and published 7 book chapters, 42 journal articles and 49 conference papers, and edited 2 special issues of journals. His articles have been cited more than 10,500 times in total, and his MIS Quarterly paper alone has been cited more than 5,300 times since 2005 according to Google Scholar in March, 2021. His h-index is 25 and i10-index is 35. His current research focuses on Knowledge Management, Information Avoidance, Fake News Management, Influencer Marketing, and Business Intelligence. Gee-Woo won SKKU Young Fellowship, a university wide research award, in 2012, and the Mirae Asset Best Researcher Award by Korean Business Society which is the most renowned nation-wide association for business administration scholars and practitioners in Korea, in 2018.

RESEARCH INTERESTS

• Knowledge Management, Information Avoidance, Fake News Management, Influencer Marketing, and Business Intelligence

Education

• Doctor of Philosophy (PhD) Korea Advanced Institute of Science and Technology (1993 — 2001)
• Master of Business Administration (MBA) University of Southern California (1989 — 1991)

Companies

• Professor Sungkyunkwan University (2006)
• Assistant Professor National University of Singapore (2002 — 2007)
• Chief Researcher Samsung Economic Research Institute (1995 — 2002)

PUBLICATIONS

Books

• Yoo, H.S and Bock, G.W. “The Impact of Social Media as a Health Management Service – Validated SPO Framework,” in The SAGE Encyclopedia of Quality and the Service Economy (Edited by Su Mi Dahlgaard-Park), SAGE Publications Inc., 2015.
• Bock, G.W. et al. Management Information Systems: Moving Business Forward by R. Kelly Rainer, Jr., and Hugh Watson (The 1st, 2nd and 3rd Editions, John Wiley & Sons, Inc., 2012, 2013), Translated into Korean, 2013, 2014 and 2016.
• Bock, G.W. et al. Social Research Methods: Qualitative and Quantitative Approaches by W. Lawrence Neuman (7e, Pearson, 2011), Translated into Korean, 2013.
• Bock, G.W. et al. Strategies for e-Business: Creating Value through Electronic and Mobile Commerce - Concepts and Cases (2e), Translated into Korean, 2011.
• Bock, G.W. and Kim, J.H. "Global Market Strategy of AuroraWorld: The Impact of IS," Risk, Crisis & Successful Management II, FKI Media, Seoul, Korea, Feb., 2011.
• Bock, G.W. and Park, S.C. "Han-Salim: A Community-based Online Grocery Store in Korea," Risk, Crisis & Successful Management, FKI Media, Seoul, Korea, Feb., 2010.
• Bock, G.W., Siew, C.W. and Kang, Y.J. “Effects of Extrinsic Rewards on Knowledge Sharing Initiatives,” Encyclopedia of Information Science and Technology, 2nd Ed., IDEA Group Publishing, PA, 2008.
• Bock, G.W., Siew, C.W. and Kim, Y.G. "New perspectives on Rewards and Knowledge Sharing," Encyclopedia of Information Science and Technology IV, IDEA Group Publishing, PA, 2005.
• Bock, G.W., and Kim, Y.G. "Exploring the Influence of Rewards on Attitudes Towards Knowledge Sharing," Advanced Topics of Information Resources Management II, IDEA Group Publishing, PA, 2003.
• Jang, S., and Bock, G.W. "Communications with Groupware in the Organization," Network Trend, Samsung Economic Research Institute Publishing, Seoul, Korea, 1997.

Journals

• Jong-Hyun Kim, Gee-Woo Bock, Rajiv Sabherwal, and Hanmin Kim. “Understanding Social Media Monitoring and Online Rumors,” published online at the Journal of Computer Information Systems (SCIE, IF 0.675), May 22, 2020.
• Gunwoo Kwon, Gee-Woo Bock, and Kyu-Min Huang. “The Effect of Personalization on Cross-Buying and Shopping Cart Abandonment Based on the S-O-R Framework,” Asia Pacific Journal of Information Systems (SCOPUS), 30(2), June 2020, pp. 252-283.
• Jong-Hyun Kim, Gee-Woo Bock, Rajiv Sabherwal, and Hanmin Kim. “Spreading Online Rumors: The Effects of Negative and Positive Emotions,” Asia Pacific Journal of Information Systems (SCOPUS), 30(1), March 2020, pp. 1-20.
• Han-Min Kim, Gee-Woo Bock, and Hyung Su Kim. "A new perspective on online malicious comments: Effects of attention and neutralization," Information Technology & People (SSCI, 5-year Impact Factor (2018): 2.477), 34(1), 24 February 2020, pp. 50-67.
• Ji-Myoun Lee, Gee-Woo Bock (Orcid: 0000-0002-4717-3705), and Ayoung Suh.“The influence of social power on knowledge utilization,” Journal of Computer Information Systems (SCIE, IF 1.10), December, 2019.