Gaurav Jain

Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Prior to earning his Ph.D. from the Tippie College of Business at the University of Iowa, Gaurav earned his bachelor’s degree in engineering and an MBA in marketing. More specifically, his research spans the fields of numerical cognition and judgment, working memory capacity, and, attention limitations. Using psycho-physical methods, such as eye tracking and facial expression analysis, Gaurav makes novel predictions about how various cognitive biases influence consumer choices.

EDUCATION

• Master of Business Administration (MBA) Management Development Institute
• Bachelor of Engineering (BE) Manipal Institute of Technology
• Bal Bharati Public School

PUBLICATIONS

The following is a selection of recent publications in Scopus. Gaurav Jain has 6 indexed publications in the subjects of Business, Management and Accounting, Psychology, Decision Sciences.

• Perceptual anchoring and adjustment Gaurav Jain, Dhananjay Nayakankuppam, Gary J. Gaeth Journal of Behavioral Decision Making, 34, 2021, pp.581-592.
• Impact of embodiment on attitude strength Sunaina Shrivastava, Gaurav Jain, Jae Hwan Kwon, Dhananjay Nayakankuppam Journal of Consumer Marketing, 38, 2021, pp.495-513.
• (The lack of) fluency and perceptions of decision making Gaurav Jain, Sunaina Shrivastava, Dhananjay Nayakankuppam, Gary J. Gaeth Journal of Marketing Communications, 27, 2021, pp.670-684.
• Revisiting attribute framing: The impact of number roundedness on framing Gaurav Jain, Gary J. Gaeth, Dhananjay Nayakankuppam, Irwin P. Levin Organizational Behavior and Human Decision Processes, 161, 2020, pp.109-119.
• Numerosity and allocation behavior: Insights using the dictator game Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam, Gary J. Gaeth, Irwin P. Levin Judgment and Decision Making, 12, 2017, pp.527-536.
• Toward understanding everyday decision making by adults across the autism spectrum Gary J. Gaeth, Irwin P. Levin, Gaurav Jain, Eleanor V. Burke Judgment and Decision Making, 11, 2016, pp.537-547.

Areas Of Expertise

• Marketing Communication
• Judgment and Decision Making
• Consumer Choices and Behavior
• Behavioral Economics in Business
• Choice Architecture
• Marketing Research and Analytics
• New Product Development
• Pricing Analysis
• Behavioral Finance
• Marketing Promotions