Fred Seidel

PROFESSOR OF CSR AND BUSINESS ETHICS AND HEAD OF MARKETS AND INNOVATION DEPARTMENT at EMLYON Business School

Schools

  • EMLYON Business School

Links

Biography

EMLYON Business School

Chairman and co-founder of EBEN France (French Chapter of the European Business Ethics Network). Founding partner of IMC (International Management Consulting) Sarl.

EDUCATION

1977 Master in History and Political Science - University of Marburg, Germany

EXPERIENCE

  • Since 2012 : Head of markets and innovation department - EMLYON Business School, Ecully, France
  • 1985 - 1987 : (part-time) International Campaigns Coordinator, Avenue Bélier (Advertising Agency), Lyon, France
  • Since 1982 : Professor - EMLYON Business School, Ecully, France
  • 1978 - 1982 : Lecturer - University of Lille, Lille , France

EXPERTISE

  • Define and implement international CSR strategies
  • Define and implement ethical marketing strategies
  • Manage in intercultural situations

COURSES TAUGHT

MSc program:

  •    Compulsary course: Corporate Social Responsibility
    
  •    Elective course: 2000 years of European History ; Marketing Ethics
    

Bachelor program:

  • Course: Institutional and Cultural Environment of Business

Summer Session program:

  • Course: European Business Systems

International MBA program:

  • Course: Analysis and comparison of Business Systems

RESEARCH INTEREST

  • Defining and implementing business ethics for multinational companies.
  • Cultural and moral norms, how to overcome the problem of moral relativism without accepting cultural imperialism.
  • Comparative studies in European and other business systems.

PUBLICATIONS

ACADEMIC ARTICLES (4)

‑ Flipo, Jean-Paul, Seidel, Fred. 2010. 20 ans de recherche en éthique marketing: Une revue comparée de littérature francophone et internationale.Revue Française de Gestion, 36 (207): 47-61 P.

‑ Seidel, Fred, Flipo, Jean-Paul. 2008. Les attitudes et attentes des professeurs-chercheurs d'E.M.LYON vis-à-vis du thème de l'éthique managériale.Ethics and Economics, 5 (2): 16 P.

‑ Seidel, Fred. 2001. EBEN Research conference "From Words to Deeds": introduction to selected papers.Business Ethics: a European review, 10 (2): 120-121 P.

‑ Seidel, Fred. 1997. Histoire européenne et management = European History and management.Comportamento Organizacionale e Gestao, 2 (2): 227-254 P.

BOOKS (8)

‑ MOUCHOT, Claude, CARRERE, Bernard, , Martinet, Alain-Charles, , Puel, Hugues, , Seidel, Fred. 2010. Pour que l'économie retrouve la raison.: Economica 228 P.

‑ Mouchot, Claude, Carrère, Bernard, , Martinet, Alain-Charles, , Puel, Hugues, , Seidel, Fred. 2010. Pour que l'économie retrouve la raison. Paris: Economica 228 p.

‑ BARMEYER, Christoph I., Seidel, Fred, , Schlierer, Hans-Jörg. 2007. Wirtschaftsmodell Frankreich: Märkte, Unternehmen, Manager.: Campus 307 P.

‑ Barmeyer, Christoph, Seidel, Fred, , Schlierer, Hans-Jörg. 2007. Wirtschaftsmodell frankreich: Markte, unternehmen, manager. Frankfurt, new york: Campus press 307 p.

‑ Seidel, Fred. 1995. Guide pratique et théorique de l'éthique des affaires et de l'entreprise .: Editions eska 223 P.

‑ Seidel, Fred. 1995. Guide pratique et théorique de l'éthique des affaires et de l'entreprise. Paris: Eska 223 p.

‑ Seidel, Fred, Di Domenico, Christine, , Faÿ, Eric. 1993. Ethique des affaires et civilisation européenne : Propos d'étape numéro 3 décembre 1993 -chaire d'enseignement créée avec le soutien de Lyonnaise des Eaux Dumez -Groupe Schneider. Lyon: Groupe ESC Lyon 73 p.

‑ Marion, Gilles, Faÿ, Eric, , Seidel, Fred. 1992. Ethique des affaires et civilisation européenne : Propos d'étape numéro 2 juin 1992Chaire d'enseignement créée avec le soutien de Lyonnaise des Eaux-Dumez et le Groupe Schneider -. Ecully: Groupe ESC lyon 64 p.

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