Françoise Passerard

Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health. With a background in Social Sciences, she explores these topics across Transformative Consumer Research. Her work has appeared in the Journal of Marketing Management, and in Advances in Consumer Research.

Education

• PhD Program HEC Paris (2009 — 2015)
• DEA EHESS - École des hautes études en sciences sociales (2003 — 2004)
• Maîtrise EHESS - École des hautes études en sciences sociales (2001 — 2003)
• EHESS - École des hautes études en sciences sociales
• D.U.T. Université René Descartes (Paris V)

Companies

• Academic advisor for the MSc in International Marketing & Business Development (IMBD) PSB Paris School of Business (2019)
• Assistant professor PSB Paris School of Business (2013)
• Assistante du service Accréditations Internationales HEC Paris (2011 — 2013)
• Assistante d'enseignement en Marketing HEC Paris (2008 — 2012)
• Enseignant vacataire en Marketing ISC Paris (2010 — 2011)
• Responsable Communication SARL ALS (2009 — 2010)
• Coach LYCEE PRIVE MICHELET (2008 — 2009)
• Directrice de la Communication AP-HP / Hôpital Vaugirard (2007 — 2008)
• Responsable de l'information et de la communication Conseil général des Hauts-de-Seine / Service des Relations Universités-Entreprises (1998 — 2004)