Fiona Spotswood

I am a senior lecturer in marketing at Bristol Business School with a particular interest in social research. My areas of research expertise are twofold. Firstly, I explore the sociology of consumption, particularly using practice theory. Projects in this stream include qualitative studies into the use of Strava and wearable technology by runners, the use of material goods and consumption talk by Punjabi immigrants, and the talk about materialism by children across Europe. The second stream of my research is behaviour change. I have edited a recently published book entitled 'Beyond Behaviour Change' and lead a seminar series (funded by the ESRC) with the same title. This research explores different cross-cutting issues in behaviour change, such as the role of marketing and 'big business' on creating and solving society's wicked problems, the relationship between behaviour change activities promoting children's phsical activity and their positive/negative body image, the importance and difficulties of interdisicplinarity in behaviour change and the significance of the evidence-policy gap in policy making. Particularly, I am interested in bringing insights from social practice theoretical research into the behaviour change space.

I would welcome applications from potential PhD candidates wishing to explore areas which fit within my areas of interest and expertise. I have experience supervising students to completion across different faculties and using different methodologies. I am particularly interested in expressions of interest from students looking to explore existing conventions around behaviour change from a practice theoretical perspective. I have an expertise in ethnographic and qualitative methods but am open to suggestions of mixed methods from students who have seriously considered methodological rigor and fit. If you are interested in having a conversation about a possible PhD project please get in touch.

Current PhD supervisions:

Year 2 of full time PhD – ethnographic study of 'fast fashion' consumers. A study of consumer identity and behaviour. Year 1 of full time PhD – behaviour change study of water consumption. Critique of existing interventions and exploration of methodologically and theoretically innovative options for the water industry. Year 1 of full time PhD (pre RD1) – mixed method exploration of the role of corporate business in the promotion of positive body image. Area of expertise behaviour change, social practice, sociology of consumption, research methods.

Publications

Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A.-M., Bakir, A., Couberghe, V., Hudders, L., Hua, L. and Spotswood, F. (2017) Conducting international consumer research with children: Challenges and potential solutions. In: Solomon, M. and Lowry, T., eds. (2017) Conducting International Consumer Research with Children. Routledge. ISBN 9781138695160 Available from: http://eprints.uwe.ac.uk/30333 Spotswood, F. and Whitaker, B. (2017) Changing littering practices at Glastonbury Festival. Social Business, 7 (3-4). pp. 263-278. ISSN 2044-4087 Available from: http://eprints.uwe.ac.uk/31675 ' Spotswood, F., Chatterton, T., Morey, Y. and Spear, S. (2017) Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7 (2). pp. 156-171. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/30887 ' Spotswood, F. and Warren, S. (2017) The development of a framework for effective interdisciplinary behaviour change project management. Social Business, 7 (1). pp. 7-26. Available from: http://eprints.uwe.ac.uk/31275 ' Spotswood, F. (2017) Editorial: Beyond behaviour change. Social Business, 7 (3-4). pp. 219-228. ISSN 2044-4087 Available from: http://eprints.uwe.ac.uk/34620 ' de Andrade, M., Spotswood, F., Hastings, G., Angus, K. and Angelova, N. (2017) Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market. Social Business, 7 (3-4). pp. 391-418. ISSN 2044-4087 Available from: http://eprints.uwe.ac.uk/34619 ' Melia, S. (2016) Evaluating the impact of policy: The built environment and travel behaviour. In: Spotswood, F., ed. (2016) Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions. Bristol: Policy Press, pp. 89-112. ISBN 9781447317555 Available from: http://eprints.uwe.ac.uk/27622 ' Spotswood, F., ed. (2016) Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions. Bristol: Policy Press. ISBN 9781447317555 Available from: http://eprints.uwe.ac.uk/26298 ' Spotswood, F. and Nairn, A. (2016) Children as vulnerable consumers: A first conceptualisation. Journal of Marketing Management, 32 (3-4). pp. 211-229. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/26299 ' Chatterton, T. (2016) An introduction to theories of behaviour. In: Spotswood, F., ed. (2016) Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions. Bristol, UK: Policy Press. ISBN 9781447317555 Available from: http://eprints.uwe.ac.uk/28728 ' Spotswood, F. (2015) Introducing social practices theory to the social marketing agenda. In: World Social Marketing Conference 2015, Sydney, Australia, 19-21 April 2015. Available from: http://eprints.uwe.ac.uk/24616 ' Spotswood, F. (2015) A cultural case study for social marketing. In: Gordon, R. and French, J., eds. (2015) Strategic Social Marketing. SAGE. ISBN 9781446248614 Available from: http://eprints.uwe.ac.uk/24238 ' Spotswood, F., Chatterton, T., Tapp, A. and Williams, D. (2015) Analysing cycling as a social practice: An empirical grounding for behaviour change. Transport Research Part F, 29. pp. 22-23. ISSN 1369-8478 Available from: http://eprints.uwe.ac.uk/24596 ' Nairn, A. and Spotswood, F. (2015) “Obviously in the cool group they wear designer things.” A social practice theory perspective on children’s consumption. European Journal of Marketing, 49 (9/10). pp. 1460-1483. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/23340 ' Spotswood, F. (2014) Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’. In: ISM-Open One Day Social Marketing Conference: Broadening the Scope, Open University, Milton Keynes, UK, 29 September 2014. Available from: http://eprints.uwe.ac.uk/24615 ' Smith, G. and Spotswood, F. (2013) The brand equity of the Lib Dems in the 2010 general election: A national and local perspective. Journal of Political Marketing, 12 (2-3). pp. 182-196. ISSN 1537-7857 Available from: http://eprints.uwe.ac.uk/12600 ' Spotswood, F. (2013) What the next generation of social marketers think. In: World Social Marketing Conference, Toronto, Canada, April 2013. Available from: http://eprints.uwe.ac.uk/23341 ' Tapp, A. and Spotswood, F. (2013) From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3 (3). pp. 206-222. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24619 ' Spotswood, F. and Tapp, A. (2013) Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3 (3). pp. 275-294. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24239 ' Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F. and Tapp, A. (2012) Social Marketing. Pearson Education. ISBN 9780273727224 Available from: http://eprints.uwe.ac.uk/24241 ' Collins, K., Spotswood, F. and Manning, L. (2012) Poverty, power and politics: Considerations for engaging citizens in social marketing programmes. In: European Social Marketing Conference, Lisbon, Portugal, November 2012, Lisbon, Portugal, 27 - 28 November, 2012. Available from: http://eprints.uwe.ac.uk/20089 ' Tapp, A., Spotswood, F. and Jones, S. (2012) Cycling behaviour in car-dominant societies: a survey of the UK population. In: Be Active 2012 - the 4th International Congress on Physical Activity and Public Health, Sydney, Australia, 31 October to 3 November. Available from: http://eprints.uwe.ac.uk/18445 ' Spotswood, F., French, J., Tapp, A. and Stead, M. (2012) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24240 ' Leonard, S., Spotswood, F. and Tapp, A. (2012) Overcoming the self‐image incongruency of non‐cyclists. Journal of Social Marketing, 2 (1). pp. 23-36. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24620 ' Spotswood, F. (2011) An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing. PhD, University of the West of England. Available from: http://eprints.uwe.ac.uk/16929 ' Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J., Reynolds, L. and Merritt, R., eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432 Available from: http://eprints.uwe.ac.uk/14495 ' Spotswood, F. and Tapp, A. (2011) Rethinking how to tackle binge drinking using social marketing: A neo-tribal analysis. Social Marketing Quarterly, 17 (2). pp. 76-91. ISSN 1524-5004 Available from: http://eprints.uwe.ac.uk/12668 ' Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13926 ' Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/13924 ' Spotswood, F. and Tapp, A. (2011) An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13923 ' Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13922 ' Leonard, S., Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13920 ' Spotswood, F., French, J., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/15982 ' Spotswood, F. and Tapp, A. (2010) 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? In: 6th International Colloquium, ESADE Business School , Barcelona, Spain, 9th-11th April 2010. Available from: http://eprints.uwe.ac.uk/13906 ' Spotswood, F. and Tapp, A. (2010) Binge Drinking: A tribal brand for socio-economically disadvantaged young people? In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain, 9th - 11th April, 2010. Available from: http://eprints.uwe.ac.uk/14190 ' Spotswood, F. and Tapp, A. (2010) Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48 (2). pp. 52-57. ISSN 1463-5240 Available from: http://eprints.uwe.ac.uk/12601 ' Spotswood, F. (2009) Pedal back the years: Social marketing analysis. Report for Cornwall and Isles of Scilly PCT. Project Report. Cornwall and Isles of Scilly Primary Care Trust. Available from: http://eprints.uwe.ac.uk/14249 ' Spotswood, F., Tapp, A. and Eagle, L. (2009) Somerset PCT insights: smokefree homes. Report for Somerset PCT. Project Report. Somerset Primary Care Trust. Available from: http://eprints.uwe.ac.uk/14248 ' Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009. Available from: http://eprints.uwe.ac.uk/15221 ' Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009. Available from: http://eprints.uwe.ac.uk/14194 ' Spotswood, F., Tapp, A. and Eagle, L. (2009) Somerset PCT insights: Smokefree homes. Working Paper. Somerset Primary Care Trust. Available from: http://eprints.uwe.ac.uk/13974 ' Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing-based strategy for obesity interventions. Project Report. University of the West of England (UWE). Available from: http://eprints.uwe.ac.uk/79 ' Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14256 ' Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14198 ' Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14197 ' Spotswood, F. (2008) The social patterning of physical activity in Britain. Findings from qualitative research. In: National Social Marketing Conference, Oxford University, UK, 2008. Available from: http://eprints.uwe.ac.uk/14189 ' Tapp, A., Eagle, L. and Spotswood, F. (2008) Social marketing based strategy for obesity interventions. Project Report. South West Public Health Observatory , Bristol. Available from: http://eprints.uwe.ac.uk/14142 ' Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14141 ' Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008. Available from: http://eprints.uwe.ac.uk/13908 ' Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/13907 ' Tapp, A. and Spotswood, F. (2007) Barriers to exercise for young adults. In: National Student Sports Promotion Conference, Birmingham University, UK, 2007. Available from: http://eprints.uwe.ac.uk/14187 '