Fiona Schweitzer
Associate Professor to department Marketing. Doctorate of Philosophy, International Marketing, Vienna University of Economics and Business Administration at Grenoble Ecole de Management
Schools
- Grenoble Ecole de Management
Links
Biography
Grenoble Ecole de Management
Areas of expertise
- Innovation Adoption
- Creativity
- Innovation
- Innovation and Opportunity Management
- Innovation Marketing
Biography
Fiona Schweitzer''s academic research focuses on visualization in concept tests, technology adoption, and customer integration into the innovation process. She has won three best-paper awards and has presented and published her work at various scientific conferences, book chapters, and in academic journals, such as Journal of Product Innovation Management, International Journal of Innovation Management, Psychology & Marketing, Creativity & Innovation Management, and Research-Technology Management.She has a PHD from the WU Vienna and industrical practice in FMCG and third sector marketing management. She also has a background in consultancy for high-tech companies.
Courses
- Fundamentals of Marketing - Master - Since 2017
- Introduction to Theories of Management - PhD
- Managing Marketing - Master - Since 2017
Read about executive education
Other experts
Ognjen Marjanovic
Biography Ognjen Marjanovic graduated with the First Class honors degree from the Department of Electrical and Electronic Engineering, Victoria University of Manchester (UK) in 1998. He completed his Ph.D. in the field of Model Predictive Control (MPC) in 2002 from the School of Engineering, Vict...
Jim Deitrick
Biography Jim Deitrick received his B.S. from Grove City College, his M.S. from Kent State University, and his D.B.A. from the University of Tennessee. His research and teaching interests include financial accounting, accounting education, and financial statement analysis. Teaching Awards MPA ...
Ujwal Kayande
Ujwal Kayande is the Associate Dean (Academic) and Professor of Marketing at Melbourne Business School. He is also Founding Director of the Centre for Business Analytics. He teaches marketing strategy and analytics on the MBA, Master of Business Analytics and Executive Education programs. Ujwal i...
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.