Fei Ren

Fei Ren is a Professor of Information Systems at Department of Management Science and Information Systems, Guanghua School of Management, Peking University. She obtained B.S. in computer science and M.A. in finance both from Peking University, and Ph.D. in management (Information Systems) from University of California, Irvine. Prof. Ren's research interests include IT business value, e-commerce, social media marketing, and user online behavior. Her research has appeared at Information Systems Research and Journal of Management Information Systems. Prof. Ren currently teaches Electronic Commerce, Business Simulation, and Social Media and Digital Strategy for undergraduate, graduate, and MBA students.

Research Areas

• IT business value
• E-commerce
• Social media
• User online behavior

Education Background

• 2007 University of California Management
  
• 2001 Peking University Finance
• 1998 Peking University Computer Science
  

Career Experience

• 2019~Present Professor of Management Science and Information System, Guanghua School of Management, Peking University
• 2012~2018 Associate Professor of Management Science and Information System, Guanghua School of Management, Peking University
• 2007~2012 Assistant Professor of Management Science and Information System, Guanghua School of Management, Peking University

Referred Journal Articles:

• Zheng, J., Ren, F., Tan, Y., and Chen, X. "Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning," Information Systems Research, forthcoming.
• Wan, F. and Ren, F. "The Effect of Firm Marketing Content on Product Sales: Evidence from a Mobile Social Media Platform," Journal of Electronic Commerce Research, Vol. 18, No. 4, 2017, pp. 288-302. (Lead Article)
• Clemons, E.K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., and Koh, N.S. "Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust," Journal of Management Information Systems, Vol. 33, No. 4, 2016, pp. 1117-1148.
• Ren, F. and Dewan, S. "Industry-Level Analysis of Information Technology Return and Risk: What Explains the Variance?" Journal of Management Information Systems, Vol. 32, No. 2, 2015, pp.71-103. (Lead Article in General Section)
• Dewan, S. and Ren, F. "Information Technology and Firm Boundaries: Impact on Firm Risk and Return Performance," Information Systems Research, Vol. 22, No. 2, Jun. 2011, pp. 369-388.
• Dewan, S. and Ren, F. "Risk and Return of Information Technology Initiatives: Evidence from Electronic Commerce Announcements," Information Systems Research, Vol. 18, No. 4, Dec. 2007, pp. 370-394. (Lead Article)

Books:

• 《Simulation of Decision Making》(in Chinese), with Q. Wang, F. Chen, Y. Lan, J. Yu and T. Huang, Peking University Press, August 2012.
• 《Business Simulation》(in Chinese), with Q. Wang, F. Chen, X. Yi, G. Cui, B. Chen, China Renmin University Press, 2013.

Conference Papers:

• "The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies," (with E. Clemons, etc.), Proceedings of the 46th Hawaii International Conference on Systems Sciences (HICSS), Maui, Hawaii, U.S.A., Jan. 2013.
• "Statistical Challenges in Using Experimental Data to Analyze Consumer Trust and Effectiveness of Assurances in Ecommerce Across Different National Markets," (with E. Clemons, etc.), Statistical Challenges in eCommerce Research (SCECR), Montreal, Canada, Jun. 2012.
• "The Special Challenges of Ecommerce in China: A Preliminary Investigation of Sufficient Conditions for Generating Adequate Consumer Trust for Initial Launch," (with E. Clemons, etc.), Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, U.S.A., January 2012.
• "Trust and Consumers' Willingness to Pay in Online Shopping in China," (with E. Clemons, etc.), Workshop on Information Systems and Economics (WISE), Shanghai, China, December 2011.
• "Nature of CIO Position Power: Evidence from China," (with F. Ding, D. Li), Proceedings of the 15th Pacific Asia Conference on Information Systems (PACIS), Brisbane, Australia, July 2011.
• "A Service Integration Model of Value Creation: A Study of Commercial Online Communities," (with J. Cai, L. Qiu), Proceedings of the 14th Americas Conference on Information Systems (AMCIS), Toronto, Canada, July 2008.
• "Information Technology and Firm Boundaries: Impact on Risk-Return Profile," (with S. Dewan), invited presentation, INFORMS Annual Meeting, Seattle, WA, U.S.A., Nov. 2007.