Fang Wan

Professor Fang Wan is a Professor of Marketing, Ross Johnson Research fellow at the Asper School of Business of the University of Manitoba, Canada. She joined Aper School in 2003. Her research interests include Brand Management, Cross-Cultural Consumer Behavior and Media and Advertising Effects. Professor Wan has published more than 30 articles some of which appeared in Organization Behavior and Human Decision Process, Journal of Personality and Social Psychology, Journal of Business Ethics, Journal of advertising and Journal of Interactive Marketing.

Dr Wan has also been pursuing an intergrative approach to teach, research and consult on branding. With Dr Wan’s Brand Consortium, a brand consulting platform she created for Canadian business communities, she and her students have provided brand consultation services to companies, ranging from small family business to industry conglomerates, representing a vast number of industries. These consulting experiences enrich Dr Wan’s research, teaching and training programs on branding and more importantly constantly challenges the existing viewpoints and theorizations on branding, which enable Wan to develop her own brand framework, Brand Triangle. The passion for branding and immersion into brand world not only make Wan a keen observer and researcher of brand strategies, but also equip her with refreshing lenses via which her brand teaching and consultation are conducted. Her brand workshops have won raving reviews from participants on both sides of the Pacific Ocean. Actively pursued by professional and business communities as a guest speaker, Dr Wan has been applauded as a powerful speaker who inspires and energizes her audience.