Fabrizio Zerbini

Fabrizio Zerbini is Professor of Practice in Marketing Management at SDA Bocconi. His areas of specialization include Marketing Strategy, Go-to-Market, Channel and Retail Management, Business-to-Business Marketing, and Markets Ethics.

He has published in international academic journals such as Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research and Italian academic journal such as Economia e Management, Mercati e Competitività, and Finanza Marketing e Produzione. He serves as board member in Industrial Marketing Management, Journal of Trust Reseach, and RAM (Recherce et Applications en Marketing).

Fabrizio Zerbini has been Visiting Scholar at the Carlson School of Management, University of Minnesota, Minneapolis and the Hebrew University, Jerusalem. He taught at SciencesPo, ESCP, Bocconi University and the Free University of Languages and Communication (IULM), Milan. He served as Associate Dean for Undergraduate Studies, Head of the European Department of Marketing, Scientific Director for the Go-to-Market Track and Scientific Director of the Digital Marketing Certificate at ESCP. He has been Director of the Master in Event and Exhibition Management at Bocconi University.

He has consulting or executive training experience with SME and large organizations such as 3M, Amazon, Bongrain, Ebay, Fiat Group and Fiat Industrial, Fiera Milano International, General Electric, Intesa SanPaolo, Italcementi, Reale Mutua Assicurazioni, Reply, SDA Express Courier, PwC, Sony, and WPP.

He holds a Ph.D. in Management from Bocconi University.

Teaching domains

• Channel Management
• Omnichannel strategy
• B2B Marketing
• Customer-Centric Digital Strategies
• Market Strategy & Competition

Companies

• Scientific Director, MobiUS Lab SDA Bocconi (2021)
• Professor of Practice SDA Bocconi (2021)
• Full Professor ESCP Europe (2016 — 2021)
• Associate Dean, Bachelor in Management ESCP Business School (2017 — 2021)
• Scientific Director, Go-to-Market Track, Master in Management ESCP Business School (2017 — 2021)
• Associate Partner Focus Management (2012 — 2018)
• Head (Coordinateur), European Department of Marketing ESCP Europe (2017 — 2018)
• Associate Professor ESCP Europe (2012 — 2016)
• Assistant Professor Bocconi University (2005 — 2012)

Education

• Ph.D. Università Bocconi (1992 — 2004)
• University of Minnesota (2003 — 2003)