Fabrizio Zerbini

at SDA Bocconi School of Management

PhD in Business Administration, Professor at ESCP Europe Business School


  • SDA Bocconi School of Management
  • ESCP Europe Business School




SDA Bocconi School of Management

Curriculum Vitae

SDA Visiting Professor

Degree in Bocconi University, 1998
Ph.D., Bocconi University, 2004

Academic position and/or Professional activities

Assistant Professor, IEGI, Bocconi University

Research Interests

  • Market signals
  • Effects of organizational orientations
  • Organization and management of multiplex relationships
  • Inter-organizational relationship development

ESCP Europe Business School


Fabrizio Zerbini is Professor of Marketing, Associate Dean for Undergraduate Studies, Head of the European Department of Marketing, and Scientific Director for the Go-to-Market Track at ESCP Europe. He holds a Ph.D. in Management from Bocconi University. His areas of specialization include Marketing Strategy, Go-to-Market, Channel Management,  Busienss-to-Business Marketing, and Markets Ethics.

He has published in international academic journals such as Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, The Accounting Review, and Italian academic journal such as Economia e Management, Mercati e Competitività, and Finanza Marketing e Produzione. He serves as board member in Industrial Marketing Management, Journal of Trust Reseach, and RAM (Recherce et Applications en Marketing). 

Dr. Zerbini has been visiting scholar at the SDABocconi, Università Bocconi, in Milan, Carlson School of Management, University of Minnesota, Minneapolis and the Hebrew University, Jerusalem. He taught at Bocconi University, SDA Bocconi School of Management, and the Free University of Languages and Communication (IULM), Milan. He has been Scientific Director of the Digital Marketing Certificate at ESCP Europe and Director of the Master in Event and Exhibition Management at Bocconi University.

He has consulting or executive training experience with SME and large organizations such as 3M, Amazon, Bongrain, Ebay, Fiat Group and Fiat Industrial, Fiera Milano International, General Electric, Intesa SanPaolo, Italcementi, Reale Mutua Assicurazioni, SDA Express Courier, PwC, Sony, and WPP.


Research Interest


  • Strategy & Organization
  • Marketing
  • Custumer Relation Management (CRM)
  • e-business
  • Ethics


  • Automotive Industry
  • Banking
  • Manufacturing Industry
  • Pharmaceutical Industry
  • Retailing

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