Ernest Baskin

Dr. Ernest Baskin is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in consumption decisions as well as consumer biases and context effects using experimental methodology and survey design. His work has been published in top tier journals such as the Journal of Consumer Research, the Journal of Marketing Research, Appetite, European Journal of Marketing and the Journal of Business Research. He has been extensively covered in the popular press in outlets such as the ranging from print sources such as the Chicago Tribune, CNNMoney, and the Atlantic to blogs such as Lifehacker and Nerdwallet. He is often a featured expert on both television and radio.

He has worked extensively with a variety of firms on major marketing and behavioral initiatives, including Google and Pepsico. Prior to joining Saint Joseph's, Ernest worked as a marketing consultant at ZS Associates in Philadelphia, PA and advised on marketing efforts, market research and mergers for a number of major pharmaceutical companies. He holds a Bachelors of Science in Economics and a Bachelor of Arts in Anthropology from the University of Pennsylvania and a Ph.D. from the Yale School of Management.

Education

• Ph.D., Marketing, Yale School of Management, Yale University
• M.Phil, Marketing, Yale School of Management, Yale University
• M.A., Marketing, Yale School of Management, Yale University
• B.S. in Economics, Wharton School, University of Pennsylvania
• B.A. in Cultural Anthropology, University of Pennsylvania

Research Interests

Context Effects in Choice, Food Marketing, Future Biases in Decision Making, Role of Goals and Expectations in Consumer Behavior, Gift Giving, Judgment and Decision Making, Gambling and Emotion

Teaching Interests

Consumer Analytics, Marketing Management, Consumer Behavior, Marketing Research, Managerial Decision Making, Food Marketing

Teaching Experience

Teaching experience across both undergraduate and MBA (both standard and executive) as well as face to face, online and hybrid formats. Most courses were developed from scratch.

• Retailing, Saint Joseph’s University
• Pricing Strategies, Saint Joseph’s University
• Consumer Behavior, Saint Joseph’s University
• Food Consumer Behavior, Saint Joseph’s University
• Market Research, Saint Joseph’s University
• Food Marketing Research, Saint Joseph’s University
• Overview of the Food Industry, Saint Joseph’s University
• Italian Food and Culture, Saint Joseph’s University
• Spanish Food and Culture, Saint Joseph’s University
• TA, MGMT 856, Managing Marketing Programs, Yale
• TA, MGMT 406, Problem Framing, Yale
• TA, MGMT 559, Marketing Strategy, Yale
• Guest Lecturer, MGMT 411, Customer – Exec MBA Core Class
• TA, MGMT 411, Customer – MBA Core Class, Yale
• Corporate Course Development and Facilitation – ZS Associates
• TA/Research Facilitator, ANTH 347, Anthropology of Corporations, University of PA
• TA, OPIM 410/672, Decision Support Systems, University of PA

Select Honors and Awards

• World Resources Institute Fellow Invitee 2018
• Center for Positive Marketing Research Grant (Fordham) 2018
• National Natural Science Foundation of China Grant (71602093 with Xiaoying Zheng) 2017 – 2019
• Millenials to Watch in Higher Education Award – Philadelphia Business Journal 2017
• Featured Advertising Education Foundation Professor 2017
• Advertising Education Foundation Visiting Professor Fellow 2017
• Morris Grant (research grant at SJU) 2016 – 2017, 2018 – 2019
• Saint Joseph’s University Summer Research Grant 2016
• Dean’s Faculty Development Grant, Saint Joseph’s University 2014 – 2016
• Paul Green Award Finalist for Best JMR Article in 2014 2015
• Yale Center for Customer Insights Fellow, Yale 2013 – 2015
• AMA-Sheth Doctoral Consortium Fellow 2014
• Harvard Behavioral Science Conference Invitee 2013
• Whitebox Advisors Fellow, Yale 2011 – 2012
• Albert A. Berg Scholarship, Leadership and Service to the Wharton School May 2008
• Anthropology Senior Thesis Prize, University of Pennsylvania May 2008
• Beta Gamma Sigma 2008
• Phi Beta Kappa 2007
• Benjamin Franklin Scholar, University of Pennsylvania 2005 – 2008
• Joseph Wharton Scholar, Wharton 2005 – 2008
• Dean’s List, University of Pennsylvania 2004 – 2008
• Trustee’s Fellowship, University of Pennsylvania 2004 – 2008

Companies

• Associate Professor of Food Marketing and Gerald Peck Fellow Saint Joseph's University (2021)
• Assistant Professor of Food Marketing and Gerald Peck Fellow Saint Joseph's University (2015 — 2021)
• Doctoral Student in Marketing Yale School of Management (2010 — 2015)
• Business Associate ZS Associates (2008 — 2010)
• Research Assistant University of Pennsylvania (2005 — 2008)
• Board Director/VP of Supervisory Student Federal Credit Union at the University of Pennsylvania (2004 — 2008)
• Summer Analyst First Manhattan Consulting Group (2007 — 2007)
• Specialties Underwriting Intern Zurich Insurance (2006 — 2006)
• Editor In Chief Stuyvesant Standard (2000 — 2004)