Erik Olson

ACADEMIC DEGREES

• 1992 Case Western Reserve University Ph.D.
• 1986 Indiana University M.B.A.
• 1983 Augustana College B.A.

WORK EXPERIENCE

• 2009 - Present BI Norwegian Business School Professor
• 1994 - 2009 BI Norwegian Business School Associate Professor
• 2001 - 2001 University of Southern Europe Visiting Associate Professor
• 1995 - 1996 Melbourne Business School Visiting Associate Professor
• 1992 - 1994 BI Norwegian Business School Visiting Scholar/Associate Professor
• 1988 - 1992 Case Western Reserve University Instructor/Research Assistant

SCIENTIFIC ARTICLES

Olson, Erik. 

Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring. Marketing letters 2017 BI

Olson, Erik. 

The rationalization and persistence of organic food beliefs in the face of contrary evidence. Journal of Cleaner Production 2017 ;Volume 140. p. 1007-1013 BI

Olson, Erik. 

Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships. International Journal of Technology Marketing 2017 ;Volume 12.(1) p. 23-41 BI

Olson, Erik. 

Green Innovation Value Chain Frame of Comparisons: Market and Public Policy Implications. International Journal of Technology, Policy and Management 2015 ;Volume 15.(2) p. 178-196 BI

Olson, Erik. 

The financial and environmental costs and benefits for Norwegian electric car subsidies: Are they good public policy?. International Journal of Technology, Policy and Management 2015 ;Volume 15.(3) p. 277-296 BI

Olson, Erik; Biong, Harald. 

The Solyndra case: An Institutional Economics perspective on the optimal role of government support for green technology development.. International Journal of Business Continuity and Risk Management (IJBCRM) 2015 ;Volume 6.(1) p. 36-47 BI

Olson, Erik. 

Green Innovation Value Chain analysis of PV solar power. Journal of Cleaner Production 2014 ;Volume 64.(February) p. 73-80 BI

Olson, Erik. 

It's not easy being green: the effects of attribute tradeoffs on green product preference and choice. Journal of the Academy of Marketing Science 2013 ;Volume 41.(2) p. 171-184 BI

Olson, Erik. 

Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. The Journal of product innovation management 2013 ;Volume 30.(4) p. 782-793 BI

Olson, Erik. 

’Outing’ the Supplier: Implications for Manufacturers and Retailers. Journal of Product & Brand Management 2012 ;Volume 21.(1) p. 47-52 BI

Olson, Erik. 

Supplier inferences to enhance private label perceptions. Journal of Business Research 2012 ;Volume 65.(1) p. 100-105 BI

Olson, Erik; Thjømøe, Hans Mathias. 

The relative performance of TV sponsorship versus television spot advertising. European Journal of Marketing 2012 ;Volume 46.(11/12) p. 1726-1742 BI

Olson, Erik; Thjømøe, Hans M.. 

Explaining and Articulating the Fit Construct in Sponsorship. Journal of Advertising 2011 ;Volume 40.(1) p. 57-70 BI

Olson, Erik; Thjømøe, Hans M.. 

Explanations for sponsor identification accuracy. Journal of Sponsorship 2011 ;Volume 4.(4) p. 366-376 BI HK

Olson, Erik. 

Does sponsorship work in the same way in different sponsorship contexts?. European Journal of Marketing 2010 ;Volume 44.(1-2) p. 180-199 BI

Olson, Erik; Thjømøe, Hans Mathias. 

How Bureaucrats and Bean Counters Strangled General Motors by Killing its Brands. Journal of Product & Brand Management 2010 ;Volume 19.(2) p. 103-113 BI

Olson, Erik. 

The Impact of Intra-Brand Platform Sharing on Brand Attractiveness. Journal of Product & Brand Management 2009 ;Volume 18.(3) p. 212-217 BI

Olson, Erik; Thjømøe, Hans Mathias. 

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising. Journal of the Academy of Marketing Science 2009 ;Volume 37.(4) p. 504-515 BI

Olson, Erik. 

The implications of platform sharing on brand value. Journal of Product & Brand Management 2008 ;Volume 17.(4) p. 244-253 BI

Olson, Erik; Thjømøe, Hans Mathias. 

The Effects of Peripheral Exposure to Information on Brand Preference in a Low Involvement Setting. European Journal of Marketing 2003 ;Volume 37.(1/2) p. 243-255 BI

Olson, Erik; Widing, Robert E. 

Are Interactive Decision Aids Better than Passive Decision Aids? A Comparison with Implications for Information Providers on the Internet. Journal of Interactive Marketing 2002 ;Volume 16.(2) p. 23-33 BI

Thjømøe, Hans Mathias; Olson, Erik; Brønn, Peggy S.. 

Decision-making Processes Surrounding Sponsorship Activities. Journal of Advertising Research 2002 ;Volume 42.(6) p. 6-15 BI

Olson, Erik; Bakke, Geir. 

Implementing the lead user method in a high technology firm: A longitudinal study of intensions versus actions. The Journal of product innovation management 2001 ;Volume 18.(November) p. 388-395 BI

Brønn, Peggy S.; Olson, Erik. 

Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis. Public Relations Review 1999 ;Volume 25.(3) p. 351-368 BI

Olson, Erik. 

How Magazines Portrayed Advertising: 1900-1940. Journal of Advertising 1995 ;Volume 24.(3) p. 43-58 BI

POPULAR SCIENTIFIC ARTICLES

Olson, Erik; Bakke, Geir. 

A comparison of new product development practices in North America and Norway. Telektronikk 2004 (2) p. 120-125 BI

Olson, Erik; Bakke, Geir. 

Creating breakthrough innovations by implementing the Lead User methodology. Telektronikk 2004 (2) p. 126-132 BI

CONFERENCE PAPERS

Olson, Erik. 

"Outing” the Store Brand Supplier: Does it Increase the Quality Perceptions of Store Brands?. Recent Advances in Retailing and Services Science Conference; 2006-06-22 - 2006-06-24 BI

Olson, Erik; Thjømøe, Hans Mathias. 

Sponsorship Identification Revisited: Does Expertise, Involvement, Familiarity, or Prior Attitudes Explain SponsorshipRecall Accuracy and Use of Construction Heuristics?. International Conference on Research in Advertising.; 2004-06-06 - 2004-06-06 BI

Olson, Erik; Brønn, Carl. 

Seeing Their World: The Cognitive Mapping of Product Managers. AMA Winter Educators Conference; 2001-02-13 - 2001-02-16 BI NMBU

Olson, Erik; Widing, Robert E. 

Are Interactive Decision Aids Better Than Passive Decision Aids? A Comparison with Implications for Information Providers on the Internet. AMA Winter Educators Conference; 2000-02-15 - 2000-02-18 BI

Olson, Erik L.; Thjømøe, Hans M.. 

Cross-Cultural Segmenting and Brand Extension: the Case of the Mercedes A-Class Launch. ESOMAR International Automotive Marketing Conference; 1999 BI

Olson, Erik; Thjømøe, Hans M.. 

Cross-Cultural Segmenting and Brand Extension: The Case of the Mercedes-Benz A-Class Launch. ESOMAR International Automotive Marketing Conference; 1998-01-25 - 1998-01-28 BI

Olson, Erik; Thjømøe, Hans M.. 

The Effects of Mere Exposure on Brand Preference. AMA Winter Educators Conference; 1997-02-07 - 1997-02-10 BI

Widing, Robert E; Olson, Erik. 

Brand Search Behavior for Users of Cutoff Decision Aids. Marketing Science Conference; 1997-03-21 - 1997-03-24 BI

Widing, Robert E; Speed, Richard; Olson, Erik. 

Control Systems for the Market Oriented Organization. EMAC; 1997-05-20 - 1997-05-23 BI

Olson, Erik; DeWitt, Frank. 

Do Consumer Loyalty Programs Really Create Brand Loyalty?. European Institute for Advanced Studies in Marketing Conference on Relationship Marketing; 1996-05-25 - 1996-05-28 BI

Widing, Robert E; Olson, Erik; Talarzyk, Wayne. 

The Predictive Power of Linear Models as Computer Assisted Decision Aids. Marketing Science Conference; 1995-07-05 - 1995-07-07 BI

Widing, Robert E; Olson, Erik; Talarzyk, Wayne. 

The ADE Scale: Measures of and Relationships Among Accuracy, Difficulty, and Mental Effort in Aided Decision Making. American Marketing Association Summer Educators Conference; 1992-08-15 - 1992-08-17 BI

Olson, Erik. 

The Unintended Negative Consequences of Advertising During the Early Years of the Modern Advertising Era: An Editorial Content Analysis of Popular Magazines: 1900-1940. AMA Summer Educators Conference; 1991-08-05 - 1991-08-08 BI

Widing, Robert E; Talarzyk, Wayne; Olson, Erik. 

Electronic Information Systems for Consumers: An Evaluation of Computer Assisted Formats in Multiple Decision Environments. AMA Summer Educators Conference; 1991-08-05 - 1991-08-08 BI

Widing, Robert E; Talarzyk, Wayne; Olson, Erik. 

An Evaluation of a Computer Assisted Cutoff Decision Aid in Multiple Choice Contexts. AMA Summer Educators Conference; 1990-08-08 - 1990-08-10 BI

BOOKS

Thjømøe, Hans M.; Olson, Erik. 

Forbrukeratferd. Universitetsforlaget 2011 (ISBN 9788215018218) 379 p. BI HK

Olson, Gary; Olson, Erik. 

A Pictorial History of Sioux Falls, SD. Norfolk, Virginia, USA: Donning Co. 2003 (ISBN 089865436X) 192 p. BI

Thjømøe, Hans Mathias; Olson, Erik. 

Forbrukeratferd. Oslo: Universitetsforlaget/Focus forl. 2001 (ISBN 8215000169) 323 p. BI

RESEARCH REPORTS

Brønn, Peggy Simic; Olson, Erik. 

Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis. : Handelshøyskolen BI 1998 (11) BI

MEDIA CONTRIBUTIONS

Bradley, David; Olson, Erik. 

What’s gonna drive you home?. Science Spot, Science News and Inderscience Research Spot [Business/trade/industry journal] 2017-01-24 BI

Hansen Eriksrud, Ole Jonny; Olson, Erik. 

Om et år er Amalie Iuel «fritt vilt» for sponsorene. Nettavisen [Newspaper] 2016-08-14 BI

Olson, Erik. 

Are you willing to pay more for Organic Foods?. BI Marketing Magazine 2014 ;Volume 2013/2014. p. 26-27 BI

Olson, Erik. 

Does Green Innovation Pay Off?. BI Marketing Magazine 2014 ;Volume 2014.(1) p. 34-35 BI

Olson, Erik. 

Fantasy League Sponsoring. BI Marketing Magazine 2014 ;Volume 2013/2014. p. 14-15 BI

Olson, Erik. 

The Down-side of Relationship Marketing. BI Marketing Magazine 2014 ;Volume 2013/2014. p. 24-25 BI

Olson, Erik. 

Duellen, Elbillers særbehandling. energi [Newspaper] 2013-08-01 BI

Olson, Erik. 

Explaining Electric Car Adoption. BI Marketing Magazine 2012 ;Volume 2.(2) p. 10-11 BI

Olson, Erik. 

Sponsorship Effects of Sports Team Rivalry. BI Marketing Magazine 2012 ;Volume 2.(2) p. 22-23 BI

Olson, Erik. 

Crisis Management in Social Media. BI Marketing Magazine 2011 ;Volume 1.(2) p. 18-19 BI

Olson, Erik. 

It's Not Easy Being Green. BI Marketing Magazine 2011 ;Volume 1.(1) p. 24-25 BI