Erik Bertin Nes

ACADEMIC DEGREES

• 1981 University of Wisconsin-Madison Ph.D.
• 1972 University of Wisconsin-Madison M.B.A.

WORK EXPERIENCE

• 2013 - Present BI Norwegian Business School Professor of Marketing
• 1993 - 2013 BI Norwegian Business School Associate Professor of Marketing
• 1991 - 1993 Oslo Business School Associate Professor and Chair Marketing Department
• 1988 - 1991 Alcatel STK Bedriftssystemer AS Managing Director
• 1982 - 1988 Roneo Alcatel AS Managing Director
• 1981 - 1982 Gustav A. Ring System Maskiner AS Sales Director
• 1972 - 1977 Astra-Gruppen AS Product and Market Manager

CONFERENCE PAPERS

Nes, Erik Bertin; Gripsrud, Geir. 

Country of origin image and brand image congruence: The impact on brand equity. International Marketing Trends Conference; 2010-01-10 - 2010-01-12 BI

Silkoset, Ragnhild; Nes, Erik Bertin. 

The concept of country affinity in consumer behavior. Johan Arndt-Konferansen; 2010-06-07 - 2010-06-08 BI

Silkoset, Ragnhild; Nes, Erik Bertin. 

Extending the Domain of Animosity in a Cross-National Context: The Effect of Psychosocial Outcomes on Buying Intentions. Johan Arndt Marketing Conference 2009; 2009-11-26 - 2009-11-26 BI

Gripsrud, Geir; Nes, Erik Bertin; Olsson, Ulf. 

Effects on country image by hosting a major sports event. Anziba; 2006-10-11 BI

Nes, Erik B.; Solberg, Carl Arthur. 

Exporter-distributor relations and the effects on performance. European Marketing Academy Conference (EMAC); 2002-05-29 - 2002-05-31 BI

Nes, Erik B.; Solberg, Carl Arthur. 

Precursors of commitment and trust in exporter-distributor relations and the effects on export performance. Academy of Marketing Science 2002. Multicultural Marketing Conference; 2002-06-27 - 2002-06-29 BI

Nes, Erike B.. 

Trust and Commitment in International Customer-Supplier Relations. IMP Conference; 2001 BI

Solberg, Carl Arthur; Nes, Erik. 

Commitment and Trust in International Marketing Relations. The IMP-Conference; 2001 BI

Heslop, Louise A.; Papadopoulos, Nicolas; Nes, Erik. 

Evidence of Home Country Bias in Evaluations of Products: A 15-Country Study. European Marketing Academy Conference (EMAC); 2000 BI

Solberg, Carl Srthur; Nes, Erik B.. 

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels. European International Business Association Conference (EIBA); 2000 BI

Nes, Erik Bertin; Solberg, Carl Arthur. 

Commitment and Trust in International Markting Relations. IMP Conference, Dubin 1999; 1999-02-02 BI

SCIENTIFIC ARTICLES

Nes, Erik Bertin. 

Antecedents and consequences of replacing international independent intermediaries. European Business Review 2014 ;Volume 26.(3) p. 218-237 BI

Nes, Erik Bertin; Gripsrud, Geir. 

When does it pay off to link a brand name to a country?. Journal of Euromarketing 2014 ;Volume 23.(1-2) p. 22-36 BI

Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild. 

Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts. International Business Review 2014 ;Volume 23.(4) p. 774-784 BI

Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild. 

Exploring the animosity domain and the role of affect in a cross-national context. International Business Review 2012 ;Volume 21.(5) p. 751-765 BI

Auruskeviciene, Vilte; Pundziene, Asta; Skudiene, Vida; Gripsrud, Geir; Nes, Erik B.; Olsson, Ulf Henning. 

Change of Attitudes and Country Image after Hosting Major Sport Events. Engineering Economics 2010 ;Volume 21.(1) p. 53-59 BI

Gripsrud, Geir; Nes, Erik B.; Olsson, Ulf Henning. 

Effects of Hosting a Mega-Sport Event on Country Image. Event Management 2010 ;Volume 14. p. 193-204 BI

Nes, Erik B.. 

Bør leverandører bruke sin norske opprinnelse i markedsføringen?. Magma - Tidsskrift for økonomi og ledelse 2010 ;Volume 13.(1) p. 50-54 BI

Nes, Erik B.; Solberg, Carl Arthur; Silkoset, Ragnhild. 

The impact of national culture and communication on exporter-distributor relations and on export performance. International Business Review 2007 ;Volume 16.(4) p. 405-424 BI

Solberg, Carl Arthur; Nes, Erik B.. 

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels. International Business Review 2002 ;Volume 11. p. 385-405 BI

Nes, Erik B.. 

Norges profil som opprinnelsesland. ? 2001 ;Volume 4.(1) BI

Nes, Erik; Ghauri, Pervez. 

Country of Origin Effects on Products Coming From Eastern Europe. ? 1998 ;Volume 4.(1/2) BI

RESEARCH REPORTS

Heslop, Louise A.; Papadopoulos, Nicolas; Nes, Erik B.. 

A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S and Japan. Cambridge, MA: Marketing Science Institue (MSI) 2000 (00-106) BI

Solberg, Carl Arthur; Nes, Erik B.. 

Exporter trust, commitment and marketing control in integrated and independent export channels. Sandvika: Handelshøyskolen BI 2000 20 p. (15) BI

Nes, Erik B.. 

Internasjonal markedsføring: Tillit og forpliktelse i kunde/ leverandør relasjoner; implikasjoner for bedriftens resultatoppnåelse. Bedriftkontaktprogrammet 1999. Sandvika: Handelshøyskolen BI 1999 18 p. (9) BI

MEDIA CONTRIBUTIONS

Nes, Erik Bertin. 

Perspectives on international business: Insights from the 1970-1985 JIBS Decade Award. Journal of International Business Studies 2009 ;Volume 40. p. 1581-1590 BI

Nes, Erik B.. 

Et kostbart land med høy miljøprofil. Aftenposten (morgenutg. : trykt utg.) 2000 BI

CHAPTERS

Nes, Erik B.; Papadopoulos, Nicolas. 

The Role of National Cultural Distance on Country Image-based Product Evaluations?. I: Country of origin Effects on Consumer Behavio, Khalid I. Sulaiti, ed. Qatar: Institute of Administrative Development (I.A.D) 2007 BI

Bilkey, Warren J; Nes, Erik B.. 

Country of Origin Effects on Product Evaluations. I: Paul W. Beamish and Xioyue Chen (eds): An Anthology from Journal of International Business Studies (Chinese Translation),. Beijing, China: China Machine Press/Huazhang Graphics Company 2002 BI

Nes, Erik; Ghauri, Pervez; Samonis, Val. 

Country of Origin Effects on Products coming from Eastern Europe. I: Enterprise Restructuring and Foreign Investment in the Transforming East. ?: International Business Press 1998 BI

BOOKS

Biong, Harald; Nes, Erik Bertin; Sande, Jon Bingen. 

Markedsføring på bedriftsmarkedet 4. utgave. Universitetsforlaget 2016 (ISBN 978-82-15-02653-4) 496 p. BI

Biong, Harald; Nes, Erik B.. 

Markedsføring på bedriftsmarkedet : industri, tjenesteyting og offentlig virksomhet. Universitetsforlaget 2003 (ISBN 8215004628) 402 p. BI

Nes, Erik B.; Biong, Harald. 

Markedsføring på Bedriftsmarkedet. Oslo: Tano Aschehoug 1999 BI