Eric Arnould

Peer-reviewed scientific articles

Journal article-refereed, Original research

• Fetish, magic, marketing Arnould, Eric; Cayla, Julien; Dion, Delphine 2017 in ANTHROPOLOGY TODAY (Wiley-Blackwell) ISSN: 0268-540X
• Why do the Indians Wear Adidas? Or, Culture Contact and the Relations of Consumption Arnould, Eric; Wilk, Richard 2016 in Journal of Business Anthropology (Wiley-Blackwell) ISSN: 2245-4217
• Rethinking Old Thoughts Arnould, Eric 2016 in Journal of Business Anthropology (Wiley-Blackwell) ISSN: 2245-4217
• Persona-fied brands managing branded persons through persona Arnould, Eric; Dion, Delphine 2016 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.) ISSN: 0267-257X
• Mutuality: critique and substitute for Belk’s “sharing,” Arnould, Eric; Rose, RandallAlexander 2016 in MARKETING THEORY (SAGE Publications Ltd) ISSN: 1470-5931
• Consumer Fetish Commercial Ethnography and the Sovereign Consumer Arnould, Eric; Cayla, Julien 2015 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD) ISSN: 0170-8406
• Exploring consumptive moments of value-creating practice in online community Hartmann, Benjamin J.; Wiertz, Caroline; Arnould, Eric J. 2015 in PSYCHOLOGY AND MARKETING (Wiley-Liss Inc.) ISSN: 0742-6046
• Mise au point : du concept de « partage » à la mutualité en « consumer research Arnould, Eric; Rose, Alexander 2014 in Revue du MAUSS (Wiley-Liss Inc.) ISSN: 0990-5642 Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture Arnould, Eric; Press, Melea; Murray, Jeff; Strand, Katie 2014 in JOURNAL OF MARKETING (AMER MARKETING ASSOC) ISSN: 0022-2429
• Tillage practices and identity formation in High Plains farming Arnould, Eric; Strand, Katie; Press, Melea 2014 in JOURNAL OF MATERIAL CULTURE (SAGE Publications Ltd) ISSN: 1359-1835
• Les perspectives culturelles de la recherche en marketing en faveur du développement durable dans les pays en développement Arnould, Eric 2014 in Recherche et Applications en Marketing (SAGE Publications Inc.) ISSN: 2051-5707
• Strategic Uses for Ethnographic Stories Using What Your Customers Do, Feel, and Say to Transform Your Business Arnould, Eric; Cayla, Julien; Beers, Robin 2014 in MIT SLOAN MANAGEMENT REVIEW (Massachusetts Institute of Technology) ISSN: 1532-9194
• Narrative Transparency Arnould, Eric; Press, Melea 2014 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.) ISSN: 0267-257X

Book section, Chapters in research books

• Living in Business Schools, Writing Consumer Culture Arnould, Eric; Thompson, Craig 2014 ISBN: 978-1611321722
• Brand charismatic legitimacy and marketing of adoration Arnould, Eric; Dion, Delphine 2014 ISBN: 978-0749471668

Non-refereed scientific articles

Book section

• Consumer Culture Theory: Ten Years Gone (and Beyond), Arnould, Eric; Thompson, Craig 2015 ISBN: ISSN: 0885-2111
• Preface Arnould, Eric 2014 in Collections Societing (Editions Management et Société) ISBN: 978-2-84769-629-5
• Cultural Dimensions of co-creation of service experiences: Western Medicine’s (WM) Neo-Colonialization of Traditional Chinese Medicine (TCM) Helkkula, Anu; Chen, An; Arnould, Eric 2016
• Practice consumption and value creation Advancing the practice theoretical ontology of consumption community Hartmann , Benjamin J.; Wiertz, Caroline; Arnould, Eric 2011 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES) ISSN: 0098-9258