Ellen Weiss
BrandFare at Smith School of Business
Biography
Smith School of Business
Ellen Weiss is founder and principal of BrandFare, a professional consulting organization dedicated to helping people who are dissatisfied with the impact their brand is having in the marketplace. BrandFare uncovers insights and creates high impact strategies for organizations, products, and services across industries to set your brand apart and make every marketing investment more productive. The power of communicating more effectively extends to leaders themselves and Ellen has become an accredited partner in GENIUS Business Storytelling to skill up leaders to make sure their business messages are truly understood, remembered and retold.
Prior to her eighteen years as brand champion and change agent at healthcare giant Warner Lambert, Ellen received her MBA from Adelphi University with honors and her BA in Psychology from Binghamton University. She was selected for the coveted International Womens Forum Leadership Fellows program and remains involved as Board Trustee for IWF New Jersey. When she is not working or working out, Ellen volunteers as mentor for young professionals and for the Center for Hope and Safety.
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