Elizabeth Stearns

Education

• MBA New York University (1978)
• BA Ohio State University (1973)

Academic Expertise

• advertising
• direct marketing
• marketing management
• strategic planning

Positions Held

• At the University of Washington since 1995
• Adjunct Professor, Northwestern University, 2004-2007
• Visiting Professor, HEC Paris teaching Core Marketing Management, 2006
• Course Director, Graduate Diploma in Direct Marketing, Monash University, Melbourne, Australia, 1995-2000
• Associate Clinical Professor, Columbia University, 1989-1995
• Australia Post Fellow in Direct Marketing, Monash University, Melbourne, Australia, 1986-1997
• Founder, Stearns Group which specializes in customer loyalty and communications strategy consulting, 1991-present
• Vice President, Bronner Slosberg Humphrey (now Digitas), managing the AT&T Consumer Calling Card, Universal Card, and House of Seagram direct marketing programs, 1991
• Vice President, Business Strategy, Y&R Wunderman Worldwide, 1986-1990
• Account Manager, Ogilvy and Mather Advertising, 1978-1986

Honors and Awards

• UW Husky Green Award, 2015 (recognized for bringing sustainability to the Foster School''s curriculum)
• Evening MBA Professor Year, 2002, 2009, & 2015
• MBA Professor of the Quarter, 2004, 2006, & 2012
• Evening MBA Teaching and Mentoring Award, 2012
• Gamble Family Prize for Case Writing and Curriculum Innovation in Sustainability (examined the question of Food for Fuel and issues around Corn Based Ethanol), 2011
• “Mention Speciale” for The Vernimmen Prize for Teaching Excellence (prize has only been given twice in 10 years), 2007
• E-Business Elective Professor of the Quarter for Spring, 2004
• PACCAR Award for Teaching Excellence, 2000
• MBA Program Elective Professor of the Year, 2000
• MBA Program Professor of the Year, 1997, 1999, & 2000

Courses Taught

• Teaches “Managing Customer Relationships through Direct Marketing” and “Advertising & Promotions Management,” and has taught MBA and Executive MBA core class "Marketing Management." Developed the “Cases in Sustainability” course for Foster''s MBA Program.