Elfriede Penz
Associate Professor at WU - Vienna University of Economics and Business
Schools
- WU - Vienna University of Economics and Business
Links
Biography
WU - Vienna University of Economics and Business
Academic Career
2007: Habilitation (equivalent of Associate Professor) WU Vienna University of Economics and Business, Austria
2005: Visiting Scholar University of Lancaster, Management School, Department of Marketing, United Kingdom
2001: Master of Advanced Studies (MAS) in Cultural Management Vienna University of Music and Performing Arts, Austria
1997 – 2001: European Ph.D. on Social Representations and Communication
1996 – 1999: Ph.D. in Psychology University of Vienna, Department for Economic Psychology, Austria
1995: „International Research Program on Social Representations“ Erasmus Program Sapienza - Università di Roma, Faculty of Psychology, Italy
1990 – 1996: Magister (Master) in Psychology University of Vienna, Department for Economic Psychology, Austria
Research Interests & Involvement in Projects
- Collaborative Consumption
- Copyright
- Counterfeits
- Sustainable Consumer Behavior / Consumption (Research Contract with WU)
- Identity and Consumer Behavior (Jubiläumsfonds der Stadt Wien)
Visiting Lectureships & Summer Programs
- Lappeenranta University of Technology (Finland): Master Program (Understanding consumer behaviour in a global and online environment)
- Universidad Pablo de Olavide (Seville, Spain): Master Program (Global Environment)
- Hanken School of Economics (Helsinki, Finland): Master Program (Empirical Research Methods)
- University of Murcia (Spain): Master Program (Consumer Behavior and New Technologies)
- University of Manchester - Manchester Business School (UK): MSc-Program, PhD Program (Research Methodology)
- Lund University - School of Economics and Management (SE): Faculty and PhD Program (NVivo Training)
- Aston University (Birmingham, UK): Undergraduate Program (International Marketing)
- University of Economics (Prague, CZ): Undergraduate Program (International Marketing)
- University of Ljubljana (SI): Undergraduate Program (Consumer Behaviour, Cross-cultural Marketing Research)
- University of Vienna (AT): Master Program (Psychological Aspects in Marketing)
- International Summer - University Kiev (UA): "International Marketing"
- International Summer - WU Vienna (AT): "International Marketing", "Marketing"
Awards
- Senator Wilhelm Wilfling-Preis 2017
- Research Contract from WU 2012
- WU-Best Paper Award der Stadt Wien 2009
- Best Poster Award at the EIBA, Talinn, Estland, 2008 Award for Innovative Teaching at WU (Virtual Seminar), 2008
- Outstanding Paper in Marketing awarded by Emerald Literati Network, 2005 (Qualitative Marketing Research: An International Journal; Vol 8, Issue 1, 2005)
- Best Paper Award at AIB/UK, Manchester, 2006
- Erste Bank Preis für Zentraleuropaforschung (CEE), 2004
- Winner of the Special Session Award for the Global & Societal Issues Track, AMA Winter Educators' Conference, Houston, USA, 2002
Training and Consultancy
- since 2013 advisory capacity to the Austrian Federal Economic Chamber and Vienna Business Agency (Wirtschaftsagentur Wien)
- since 2012 Consultant (short term) UNCTAD/World Bank, Investment Issues Branch, Division on Investment and Enterprise, Geneva
- since 2010 independent Trainer for NVivo at QSR International
Memberships
- Association of Consumer Research (ACR)
- Academy of International Business (AIB)
- American Marketing Association (AMA)
- European Marketing Academy (EMAC)
- International Association for Research in Economic Psychology (IAREP)
- International Association of Applied Psychology (IAAP)
Editorial Board
- Journal of International Business Studies
- Journal of Business Research
- Psychology & Marketing
- Journal of Consumer Marketing
- International Journal of Business Environment
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