Elena Fumagalli

Elena is an assistant professor of marketing at Torcuato Di Tella University (Buenos Aires, Argentina). She received her Ph.D. in marketing from HEC Paris in France and, prior to entering the Ph.D. program, she received her B.A. from Cattolica University in Milan and her M.Sc. in Marketing Management at Bocconi University.

Elena's research interests fall into the domains of consumer self-identity and emotion in consumer psychology. At the intersection of these domains, her dissertation research investigates the influence of aversive states (i.e., identity threats, negative emotions, negative outcomes) on consumers’ motivations and behavior.

Research Interests

Loneliness, Identity Threats, Compensatory Consumption, Consumers Identity Negotiation, Affective and Motivational Processes.

Refereed Journal Articles

Yi Li and Elena Fumagalli (in press), “Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge.” Journal of Retailing.

Elena Fumagalli, Marina B. Dolmatzian, and L. J. Shrum (2021), “Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic.” Frontiers in Psychology, 12.

Research in Progress

With L.J. Shrum and Jaehoon Lee

Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Lack of Comfort with Interpersonal Touch. Under review at the International Journal of Research in Marketing

With L.J. Shrum

When Disgust Puts You Down: The Effect of Disgust Exposure on Consumers’ Identity and Compensatory Consumption. Manuscript available, preparing for submission to the Journal of Advertising

With Luca Visconti

To Me or Not to Me: Personal Body as Contended Ownership. Manuscript in preparation, targeted at the Journal of Consumer Research

With L.J. Shrum and Suresh Ramanathan

Being a Chameleon Helps: How Holding Multiple Identities Protects Consumers Against Identity Threats. Data collection in progress.

With Christina Kan

Multiple Identities and Multiple Resources: How Scarcity Perception is Influenced by Identity Salience. Data collection in progress.

Honors & Awards

SAGE’s 2021 Editor’s Choice Award for Marketing

Best Marketing Business Case of 2019, SAGE Publishing Editorial Team

AMA Sheth Doctoral Consortium Fellow, 2017

2016 Doctoral Fellowship, Labex ECODEC

2015 Travel grant from HEC Paris for visit to Mays Business School, Texas A&M

2013-15 Doctoral Fellowship, HEC Paris

Post-graduate Research Scholarship, Bocconi University, Research Fellow, 2011

Graduated Top 10% of graduating class 2009-2010, Bocconi University