Ekta Srivastava

Education

• Indian Institute of Management, Lucknow - PhD, Marketing 2011 - 2016
• Maharashtra University of Health - B. Dental Surgery (BDS) 2002 - 2008
• Swami Vivekanand, Mumbai - HSC, Science 2000 - 2002
• PES Central School - SSC 1996 - 2000

Academic Positions

• Assistant Professor, IIM Kozhikode (May 2020 onwards)
• Assistant Professor, IMT Ghaziabad (June 2019 - March 2020)
• Visiting Faculty, IIM Lucknow & IIM Rohtak (June 2018 - March 2019)
• Lecturer, Erasmus University Rotterdam, The Netherlands (January 2017 - April 2017)

Research Areas

Nostalgia, Affect and Emotions in Advertising, Consumer Information Processing, Healthcare

Significant Publications

Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. (2022). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising, 1-20. (ABDC -A)

Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2019). Nostalgic Advertising: Managing Ambivalence to make it Work. Marketing Intelligence and Planning, 37(3), 284-297. doi: 10.1108/MIP-04-2018-0127 (ABDC - A)

Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2017). Nostalgic Advertising in India: A Content Analysis of Indian TV Advertisements. Asia-Pacific Journal of Marketing and Logistics, 29(1), 47-69. doi: 10.1108/APJML-10-2015-0152 (ABDC - A)