Ekta Srivastava
Assistant Professor of Marketing Management at Indian Institute of Management Kozhikode
Schools
- Indian Institute of Management Kozhikode
Links
Biography
Indian Institute of Management Kozhikode
Education
- Indian Institute of Management, Lucknow - PhD, Marketing 2011 - 2016
- Maharashtra University of Health - B. Dental Surgery (BDS) 2002 - 2008
- Swami Vivekanand, Mumbai - HSC, Science 2000 - 2002
- PES Central School - SSC 1996 - 2000
Academic Positions
- Assistant Professor, IIM Kozhikode (May 2020 onwards)
- Assistant Professor, IMT Ghaziabad (June 2019 - March 2020)
- Visiting Faculty, IIM Lucknow & IIM Rohtak (June 2018 - March 2019)
- Lecturer, Erasmus University Rotterdam, The Netherlands (January 2017 - April 2017)
Research Areas
Nostalgia, Affect and Emotions in Advertising, Consumer Information Processing, Healthcare
Significant Publications
Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. (2022). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising, 1-20. (ABDC -A)
Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2019). Nostalgic Advertising: Managing Ambivalence to make it Work. Marketing Intelligence and Planning, 37(3), 284-297. doi: 10.1108/MIP-04-2018-0127 (ABDC - A)
Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2017). Nostalgic Advertising in India: A Content Analysis of Indian TV Advertisements. Asia-Pacific Journal of Marketing and Logistics, 29(1), 47-69. doi: 10.1108/APJML-10-2015-0152 (ABDC - A)
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