Edward McCraw
Professor of the Practice of Management and Corporate Communication at Kenan-Flagler Business School
Schools
- Kenan-Flagler Business School
Links
Biography
Kenan-Flagler Business School
Ed McCraw teaches an MBA course on reputation management, which includes both proactive brand and reputation development and response to crisis situations.
As an expert in marketing, advertising, public relations and corporate philanthropy, Professor McCraw discusses how each of these areas contributes to an organization’s overall reputation.
Areas of Expertise
- communication
- communication
- communication
Read about executive education
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