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AboutBiography

Edward Little

Associate Head of Department (Postgraduate Marketing and Events Programmes) at Bristol Business School

Schools

  • Bristol Business School

Expertise

Links

    Biography

    Bristol Business School

    Publications

    • Vafeas, M., Hughes, T. and Little, Ed (2018) Drivers of client loyalty in the context of market and technological transformation. In: BAM 2018 Proceedings, Bristol, England, 4-6 September 2018. UK: BAM Available from: http://eprints.uwe.ac.uk/39742 '
    • Knox, D. and Little, E. and Boundless (2017) Experiencing events and tourism products and services. Project Report. Boundless CSMA, Bristol. Available from: http://eprints.uwe.ac.uk/34205 '
    • Hilton, T., Hughes, T., Little, E. and Marandi, E. (2013) Adopting self-service technology to do more with less. Journal of Services Marketing, 27 (1). pp. 3-12. ISSN 0887-6045 Available from: http://eprints.uwe.ac.uk/16702 '
    • Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Developing a resource integration model for self-service technology. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010. Available from: http://eprints.uwe.ac.uk/13497 '
    • Marandi, E., Little, Ed and Hughes, T. (2010) Innovation and the children of the revolution: Facebook and value co-creation. The Marketing Review, 10 (2). pp. 169-183. ISSN 1469-347X Available from: http://eprints.uwe.ac.uk/14606 '
    • Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Co-production and the role of self service technology in resource integration. In: Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK, 23-36 September, 2010. Available from: http://eprints.uwe.ac.uk/13496 '
    • Marandi, E. and Little, Ed (2006) The impact of personal values on perception of service provider empathy and customer loyalty. The Business Review, 5 (2). pp. 339-334. Available from: http://eprints.uwe.ac.uk/13982 '
    • Little, Ed, Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827 Available from: http://eprints.uwe.ac.uk/13545 '
    • Little, Ed and Marandi, E. (2003) Relationship marketing management. London: Thomson Learning. ISBN 978-1861529312 Available from: http://eprints.uwe.ac.uk/8382 '

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