Warwick Business School


Ed Gardiner, Behavioural Design Lead, Warwick Business School


Warwick Business School
Behavioural Design Lead

Ed is Behavioural Design Lead at WBS, applying insights and methods from behavioural science to support the design of products and services with a social purpose. He joined WBS to setup and run the Behavioural Design Lab, a partnership with Design Council. He now focuses on ways to support collective action, helping people work more effectively together to achieve their own and common goals. He teaches across a range of programmes at WBS and is Course Director for the Behavioural Science in Practice executive education programme. Ed is also a Founding Member of Common, a problem-solving collective that brings a diverse suite of skills to today's increasingly complex social issues. Previously, Ed worked for the advertising agency, Rainey Kelly Campbell Roalfe / Y&R, managing creative campaigns for private and public sector clients. He holds an MA in Natural Sciences from the University of Cambridge and an MSc in Cognitive and Decision Sciences from UCL.


Journal Articles

  • Niedderer, K., Ludden, G., Clune, S., Lockton, D., MacKrill, J. B., Morris, A., Cain, R., Gardiner, E., Evans, M., Gutteridge, R. and Hekkert, P. (2016) "Design for behaviour change as a driver for sustainable innovation : challenges and opportunities for implementation in the private and public sectors", International Journal of Design, 10, 2, 67-85
  • Edward Gardiner (2016) "People power : supporting activities with a social benefit ", Economía Creativa, 6, 36-50
  • Britton, E. and Gardiner, E. (2015) "The knee high design challenge : taking a different approach to early years", Perspectives in Public Health, 135, 3, 122-123
  • Gardiner, E. and Chater, N. (2013) "Guarding against collective failures", Nursing Management, 20, 2, 11-11

Book Item

  • Gardiner, E. and Niedderer, K. (2018) "Design for social behaviour change ", 11, Routledge, New York

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